Episode #8 of the internet show about small business marketing.
Pay Per Click (PPC) Demystified
Amber Benedict of Hanapin Marketing and co-author of the PPC Hero blog says it’s easy to get started with search marketing. All it takes is $5, fifteen minutes and Google Adwords. But that doesn’t mean you should do it.
Like many of the shiny, new marketing tools, search marketing gets a lot of hype. But before you dive in, take 25 minutes to learn whether or not this hot marketing trend is right for your small business.
Power To The Small Business – Episode #8: Pay Per Click Demystified
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Guest: Amber Benedict – Search Marketing Consultant, Hanapin Marketing
Topic: Pay Per Click, Search Marketing
Length: 25 minutes
HotSpots
- What is PPC?
- Which small businesses should use PPC?
- Why you should use PPC?
- The four most important things to know about getting started with PPC.
- Hiring a search marketing consultant.
- Keyword research
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Check out all episodes of our podcasts: Power to the Small Business
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