Category Archives: Yahoo

Pay Per Click (PPC) Demystified: Power to the Small Business Blogcast

Episode #8 of the internet show about small business marketing.

Pay Per Click (PPC) Demystified

Amber Benedict of Hanapin Marketing and co-author of the PPC Hero blog says it’s easy to get started with search marketing. All it takes is $5, fifteen minutes and Google Adwords. But that doesn’t mean you should do it.

Like many of the shiny, new marketing tools, search marketing gets a lot of hype. But before you dive in, take 25 minutes to learn whether or not this hot marketing trend is right for your small business.

Power To The Small BusinessEpisode #8: Pay Per Click Demystified

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Guest: Amber Benedict – Search Marketing Consultant, Hanapin Marketing
Topic: Pay Per Click, Search Marketing
Length: 25 minutes


  • What is PPC?
  • Which small businesses should use PPC?
  • Why you should use PPC?
  • The four most important things to know about getting started with PPC.
  • Hiring a search marketing consultant.
  • Keyword research

Press the play button on the player above and get started. Then post questions or comments with the comments link below.

Check out all episodes of our podcasts: Power to the Small Business
Our company website: The Marketing Spot

Websites: Un-Sexiness Works

Stephen Denny tells us how Bringing Un-Sexy Back is good for your marketing. I think the same principle also goes for your website. This is one area where small businesses can actually get a good lesson from a big business (website). Like we did with our logo lesson (see: The Importance of a Logo in

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