Category Archives: pay per click

Pay Per Click (PPC) Starter Tips for Small Business

This past weekend I was at ProductCamp Austin and caught Shawn Livengood’s excellent presentation on Pay Per Click Advertising Campaigns. After his session, Shawn and I got together in the lobby to discuss PPC and some starter tips for small business owners. Dustin Donham was there to capture Shawn’s wisdom on video.

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PPC Starter Tips from Shawn Livengood

When using Pay Per Click Advertising, Small Businesses should:

  • Focus on keywords that are very specific to what you offer
  • Go after keywords that have a very strong intent to buy or to take action on your website

PPC Advantages:

  • Instant results
  • Metrics that show: Conversions, ROI, revenue

Top 3 Starter Tips

  1. Separate all your campaigns and focus on search traffic
  2. Broad keywords generate traffic but poor ROI
  3. Exact match keywords are good for a tight ROI but generate less traffic
  4. Maintain relevance for keywords you are bidding on, text ad copy, and landing pages.

Google vs. Bing/Yahoo

  • Google has more traffic: 70% share
  • Bing/Yahoo only 25% share, but you tend to get a better ROI because fewer people are bidding.

Get more PPC advice from Shawn Livengood at

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The Evolution of Advertising

Where is advertising now, and where is it going? Advertising is more complicated than it used to be. In the innocent days of the 70’s and 80’s you could easily reach large audiences, both locally and nationally, through traditional advertising. Those days are long gone and an examination of the advertising playing field looks like

Pay Per Click (PPC) Demystified: Power to the Small Business Blogcast

Episode #8 of the internet show about small business marketing. Pay Per Click (PPC) Demystified Amber Benedict of Hanapin Marketing and co-author of the PPC Hero blog says it’s easy to get started with search marketing. All it takes is $5, fifteen minutes and Google Adwords. But that doesn’t mean you should do it. Like

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