What’s changed since I wrote this article on digital billboards two years ago? Advertising Trends: Digital Billboards Turns out, not much. Digital billboard technology created quite a stir when it first arrived on the scene, but it’s still a minor player in the outdoor advertising industry. The reason: local governments. Outdoor companies like Lamar Outdoor
Author Archives: Jay Ehret
The Hidden Power of Keeping Current Customers
It’s a simple, two-step process to customer retention Step one: Capture their business Step two: Reward their business Why does step two get left out so often? The answer, unfortunately, is hidden. In her new book, The Hidden Power of Your Customers, Becky Carroll blows the whistle on one of the biggest factors of poor
Getting Attention vs. Being Liked
Is your business able to grab customers’ attention? Or do you think people just like your business? There’s a difference. One of the primary purposes of a brand is to get people’s attention, to be able to stand out in a sea of commodity businesses. For people to start doing business with you, they must
Using Facebook Business Pages Right: Three Issues
Facebook is a real marketing tool for a small business. But sometimes businesses just don’t use it right. Are you? Let’s take a look at three key issues. It’s a Business Page: So Get Some Business Decide what you want from your Facebook page. Do you really want to create a Facebook page simply so
What to do With a Commodity Product or Service
What’s the right marketing strategy for selling a commodity? You know… when everyone else can sell what you’re selling? Here’s how 90% of America’s car dealerships handle that problem: It’s a price war, baby. He with the lowest price wins! Or… loses with the lowest profits. Almost every product or service is a commodity. I
How to Promote a Non-Profit Event
How to Promote a Non-Profit Event Non-profit organizations like to use the special event to raise money. For example, Susan G Komen uses the Race for the Cure® to get donations. The non-profit events are very effective at raising money because they get donors personally involved. It’s much more effective than just sending a letter
Blog Problems Update
You may have seen some weird stuff going on here lately. Like a recurring blog post about promoting a non-profit event. I am having a technical issue with the website right now that will not post articles longer that about 400 words. At this point, I am unsure if the issue is with WordPress, my
Is Creativity in Advertising Necessary?
Last week, I had Luke Sullivan as a guest on the Power to the Small Business Podcast. Luke is Chair of Advertising at Savannah College of Art & Design and author of the book: Hey Whipple, Squeeze This: A guide to creating great advertising. He defines great advertising as the convergence of advertising that is
Marketing to Gen Z–Teens
Also in this series, marketing to Baby Boomers, Generation X, and Generation Y-Millennials Generation Z Marketing to Generation Z has been a little more difficult to pin down. First, there is really no consensus as to the age range of Generation Z. I’ve seen seen a wide range of dates given, starting any where from
Google+ = Brand Failure?
Want to be able to quickly judge the potential of a new brand? Take it through the brand discovery sequence: Can the brand grab the attention of potential customers? What’s the brand’s answer when people ask: “What is it?” When they know what it is, they ask: “Why should I care?” The strength of the
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