Marketing Across the Generations Also in this series. marketing to Baby Boomers, Generation X, and Generation Z. Generation Y, or “Millennials” Like Generation X, there are no precise dates for the Generation Y. But generally, Millennials were born between 1982-2001. There are approximately 80 million Gen Y Americans. They are also referred to as “Echo Boomers”
Author Archives: Jay Ehret
Marketing to Generation X
Marketing Across the Generations Also in this series, marketing to Baby Boomers, Generation Y (Millennials), and Generation Z. Generation X Born from the mid-1960’s through 1979-81. Unlike the Baby Boomers, Gen X is not categorized with hard and fast dates. They are sometimes referred to as the MTV Generation. They are generally between the ages of 32-46.
Marketing to Baby Boomers
Marketing Across the Generations Also in this series. I will also analyze marketing to Generation X, Generation Y (Millennials), and Generation Z. Baby Boomers Born between 1946-1964, Baby Boomers comprise 26% of the U.S. population. In Canada the baby boom was 1947 to 1966 and 1946-1961 in Australia. In the UK, Baby Boomers were born between
An Eskimo’s Guide to Marketing
Five Strategies to Market In-Demand Products That People Avoid Discussing Guest post by Marni Mutrux Selling ice to Eskimos – it’s a cliché most entrepreneurs can relate to. Even if your product is super-cool it’s a challenge to take it from unknown to celebrity status. And what if you’re product isn’t super-cool – something more
Who Says You Can’t?
Do you ever think, “I’d never be able to do that?” Then let me introduce you to Annie Tran. She spent two days last week as honorary Chief Officer of Awesomeness at The Marketing Spot. And she did it while on her free trip to New York that she won from Jeff Pulver’s 140 Characters
Rules for Awesomeness: 140 Characters Conference NYC
The Setup On May 25th this tweet popped up in my Twitter stream: Annie Tran was trying to win a trip to the 140 Characters Conference NYC next week. I’m speaking at that conference so Annie spotted my bio and latched on to my title. I responded: Annie was very excited at the possibility of
Writing a Better Business Blog Post: 31 Tips
This is my way. It’s one way. Hope you pick up a few tips to improve your posts. BLOG POST MECHANICS 1. Pick your topic Narrow it down. For example, I don’t write a “marketing” post. I choose a specific topic within my Four-Spot Marketing Model. 2. Decide on “1 Thing.” What’s the one thing
How to Spend 10 Minutes a Day on Social Media
In his new book Increase Online Sales Through Viral Social Networking, my friend Stephen Woessner contends that small businesses can manage their social media marketing in just 10 minutes per day. If true, that’s great news for the small business owner because time is the biggest investment in social media marketing. Woessner has simplified the
Facebook Promotions Guidelines Translated for the Small Business Owner
Want to have a contest or promotion on Facebook? Before you do, read the Facebook Promotions Guidelines. You don’t want black helicopters showing up at your house one night and confiscating your Facebook business page. You may find the rules a bit difficult to understand. However, I speak Facebook and I will translate them for
Being a Charismatic Brand
There are brands, and then there are Brands with a capital “C”; the brands that have charisma and draw people into them. These are the brands that don’t have to work very hard for customer traffic. Customers come, without much advertising or promotion. What makes a brand charismatic? “A Charismatic Brand is any product, service,
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