Although taglines are not necessary, they help your business cut through the clutter by adding clarity and sizzle to your brand. In fact, a tagline can be your most effective brand communication tool. The first webinar in the Marketing Edge Series is How to Create a Tagline That Makes Your Brand Pop. I’ve prepared a
Author Archives: Jay Ehret
Finding Your Difference
Guest post by Randy Vaughn Whether I’m speaking to a room full of entrepreneurs, or across the desk from a stressed out small business owner trying to get his head around marketing, I inevitably navigate my audience through a few simple questions. This is not the whole of your marketing system, but it’s an upfront
Celebrate The Small Town #140Conf Style
Some things are just too small to miss. Such as the 140 Characters Conference tomorrow in Hutchinson Kansas. The #140Conf Small Town is a celebration of both the American small town and the entrepreneurial spirit. In the video below, conference organizer Becky McCray explains what makes this event so special Yes, it’s an event where
What Makes You Do What You Do?
This is a guest post from Stephen Smith, Freelancer, Consultant, and Teacher of Social Media Literacy. Jay Ehret is currently on vacation. I quit my job this week. Well, that’s not exactly true, I gave two-weeks-notice a couple of weeks back and worked out my 12-day stretch. That’s right, 12 days out of 14. Because
How do You Accelerate Word of Mouth?
“I want people to talk about my business. I know word of mouth is the most powerful form of marketing, but how do I accelerate it?” Photo courtesy of Zack Dischner Know What You Want People to Say You can’t just leave it up to people to decide what they want to say about you.
Is Traditional Media Bad?
Why do social media marketing books find it necessary to prove traditional media is bad in order for social media to be good? I’m reading a social media marketing book by an author I respect and several times during the early part of the book the author finds it necessary to criticize traditional media as
Local Search Go-To Guys
Rising to the top of local search results can have an immediate and substantial impact on your business. This is especially true if you are a service business with an infrequent purchase cycle and lots of competition. When consumers need a service that only gets used occasionally, they go searching for options. If you are
Fire This Consultant
Fire this consulting firm: It tells you to not be you, but instead to be something you’re not. Brand Sustainability Let’s start with some context, this article from Fast Company: A Hamburger Chain That Asks Its Customers To Not Order Hamburgers, which details how a sustainability organization, The Natural Step, convinced Swedish hamburger chain Max
Why You Need Local Online Reviews
How much time do you spend on local online reviews? If little, to none at all, let’s re-think that strategy. Local online reviews can have a direct impact on your business, even if you don’t sell products and services online. What is the Power of Local Online Reviews Let’s look at three power centers: Search
The Tagline Creation Process
Flickr photo courtesy of theakshay My marketing friends Paul Williams and John Moore ask the question: Are Taglines Important? My answer: “You’re darn tootin’ they are.” (It’s a Texas expression) Their conclusion is that taglines have a place…sort of: The more undifferentiated a brand is,THE MORE it needs a tagline. The more distinctive a brand
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