> It’s pretty difficult to get customers to be loyal if the people serving them are not loyal. Those people would be your employees. Employee loyalty and customer loyalty go hand-in-hand. And the catalyst is your signature. Harvard Business Review journalist Tammy Erickson authored an article a few years back called What it Means to
Author Archives: Jay Ehret
>Metaphors Can Rock Your World…and stimulate your imagination.
> We’re our own worst enemies when it comes to imagination. The very tool we use to be creative, also stifles our imagination. Yep, our own brain puts us in a creative box. Here’s how it works: Our perceptions are formed by things we see and experience. And because we see and experience a lot
The Best of Promotion
The content of the The Marketing Spot Blog is organized around the four essential spots of small business marketing as illustrated in The Marketing Circle of Life. The fourth of those spots is Promotion, how you promote and advertise your business. The need for promotion is diminished if you have been spending time on the
What Should You do About Discount Pricing?
I’m noticing an increased emphasis on discounting prices, especially with the emergence of mobile couponing and services like Groupon. Then there was this recent discussion on Eric Brown’s Facebook page. So what should you do about price? My opinion is that you should almost never lower your price. It’s basically a confession that you were
Case Study: Branding an Etsy Store
Or at least that’s what we thought we were doing when Barbara Behan agreed to let her Blue Kimono Studio Etsy Store be a case study on The Marketing Spot. But as we got into the branding conversation, Barbara’s perspective changed. As Barbara put it: “…since starting your suggested exercises, it became clear that I
The Best of Conversation
The content of the The Marketing Spot Blog is organized around the four essential spots of small business marketing as illustrated in The Marketing Circle of Life. The third of those spots is Conversation, which needs to be further divided. The three conversation components are word of mouth, social media, and PR or publicity. Listed
The Local Media PR Formula
What’s better for getting local publicity, the new rules of PR on the web, or the traditional local media? For local businesses, it may actually be traditional media. In the video below, I explain the Local Media PR Formula and show how a local business received thousands of dollars in free publicity in a local
The Legal Side of Marketing: Trademarks and Copyrights
The Internet show about small business marketing. Podcast Episode #55 – Business law attorney discusses trademarks and copyrights. If there’s one things that throws business owners for a loop, it’s the legal aspect of running a business, and especially the fuzzy legal rules of marketing. But hey, we’re entrepreneurs, not lawyers, right? It’s difficult to
The Best of The Customer Experience
The content of the The Marketing Spot Blog is organized around the four essential spots of small business marketing as illustrated in The Marketing Circle of Life. Here are the 10 best customer experience articles from the archives. I’ve compiled them here in one neat, tidy location. I hope you find them educational in your
>Beginning with the "More" in Customer Relationships
> The first interaction with customers is awkward. How do you interact with someone you’ve never met before? You want them to be impressed. But what is it exactly that they want? Hopes and Expectations That varies with every customer, of course. Usually there is a difference between what they expect and what they get.
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