Sure, it seemed like a good idea. Businesses would get involved with social media and all this conversation would take place between customers and company. The customer would speak, brands would listen and improve. Everyone would drink a Coke on a hilltop and tweet in perfect harmony. Unfortunately it’s a myth perpetuated by both marketers
Author Archives: Jay Ehret
How to Position a Brand with No Position
Drug Lords? What Drug Lords? You have to chuckle when you see this magazine ad… (Click on the Ad for a larger view) Not that the drug war is a humorous thing, but the Columbia Tourism Board’s marketing approach simultaneously ignores and acknowledges Columbia’s reputation in the same ad. The copy in the upper right
The Marketing Spot 101
Turning Entrepreneurs into Marketers Photo credit: cogdogblog Marketing Education for Entrepreneurs The Marketing Spot blog is a marketing education blog for entrepreneurs. But after three years and more than 500 articles, it’s a little tough to figure out where to start. So I’m going to point you in the right direction. The content of this
>Road Trips, Metaphors, and Remarkable Customer Experiences
> I’ve written before on the power of metaphors in transforming how you think about your business. And just last week I demonstrated how you can use metaphors to frame a remarkable customer experience in this free webinar. But it’s real-life proof you want, don’t you? And I have it for you in the form
>The Podcast Has Moved
> Just a reminder that I will no longer be posting new episodes of the Power to the Small Business Podcast here on The Marketing Spot Blog. All future episodes will be posted at PowerToTheSmallBusiness.com or you can subscribe to the podcast in a feed reader here: Subscribe to Power to the Small Business Podcast
>Getting Seen with Online Video
> The Internet show about small business marketing. Podcast Episode #57 – Steve Garfield Reveals Online Video Secrets From His Book You’ve heard all the stats. Online video is big. People now watch online video as much as they do network television. And online video is good for your website too. Putting video on your
What is Great Customer Service?
Customer service is the manner in which the product or service is delivered to the customer. Most people would probably agree with the generic definition of good customer service: prompt and courteous attention delivered by smiling, friendly employees. But is it? And what if a business wants to kick it up a notch? What is
>Free Webinar: How to Create A Remarkable Customer Experience
> My next free webinar will be on Wednesday, June 23rd at 12 Noon Central Daylight time. This will be a practical, how-to webinar demonstrating how you can design and create a customer experience that inspires customer loyalty and sparks word of mouth. During this webinar you will learn how to use my free tool,
Cultivate the Customer
The Internet show about small business marketing. Podcast Episode #56 – How to earn word of mouth by making the customer better. One way to earn word of mouth is treat your current customers to a remarkable experience, inspiring them to talk about you with friends and family. But there is also a way for
What does it mean to Re-brand
What people usually mean when they start talking rebrand is putting a new spin on things. Changing perceptions without changing the business. Sometimes, just changing a logo is thought of as a rebrand. Other times, a name change is all that’s required. But really that’s the equivalent of putting some fancy, frilly new duds on
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