What is the purpose of your website? For a long time there was an understanding about small business websites: you need one, and it should give people information about your business. I think that is a misunderstanding. That was the functional approach that ignored the purpose of a website. Think of your website as the
Author Archives: Jay Ehret
My Branding Failure
…and your branding gain It seemed like a good idea. I had a client video shoot in one hour, plus an errand to run before the shoot. I’ll just fire off a quick email to invite my email list to my Branding 101 Webinar. Nothing complicated, just a simple invite in hopes of getting a
The Summer Marketing Series for Small Business
Should you invest in more online marketing, or maybe go with some traditional advertising such at TV or billboards? You are probably looking for your next solution for your marketing dilemma: what should you do? What if you had the answers to those questions? Announcing my summer marketing series of webinars and workshops for entrepreneurs
The Importance of Online Reviews for Local Business
I was recently asked by a local review site to weigh in on the importance of online reviews for local businesses. Here are my thoughts, Q&A style. 1. How important is it for businesses to have a solid presence on review websites? It’s important to the degree that review websites affect a decision to do
How to Market in the Relationship Era
“The Relationship Era, we are happy to report, favors brands and individuals comfortable in their own skin.” ~ Bob Garfield & Doug Levy You’ve heard it for several years now. “The old way of doing things is dead. There is a brave new world of marketing out there.” Sold… Now what? It’s that “now what’
What Should You Blog About?
How to Find Material for Your Business Blog The anxiety of writing a blog post is immense. What should you write about? Oh…the burning question! And often a paralyzing one, delaying the first, or next, blog post for months. Deciding what to write about is important, right? Yes and no. Your Blog Topic is Important…Or
The Danger of Free Online Marketing Services
So last month Google announced it was going to “sunset” it’s Google Reader service. “See ya, thanks for playing, buh bye.” No alternatives, no apologies, it’s just not performing. The decision leaves millions of customers wondering what they should do, or to just accept the fact they are screwed. Google could have turned it over
What is the Complete Customer Journey?
Sure, it’s easy to compare how much money we spent on Google Ads last week to the number of sales we made last week, and then ask, “Did it work?” We want to quantify results, so we analyze our marketing in real time, or we try to attribute a specific customer action to our specific
An Informal Course in Marketing
What Should I Do Next? You will almost never hear an entrepreneur confidently say “I know exactly what to do next.” At least when it comes to marketing. You may find books or blogs willing to tell you, but those are misleading, because what you should do next is unique to your business. Your unique
Change vs. Transformation
You may think I’m getting a little picky with my terminology here, but I don’t think change is really change. It’s a normal state. There comes a time in almost every entrepreneur’s life when the realization hits that things aren’t working out the way you want them to. That rosy big idea picture you painted? The colors
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