Editor’s Note: This is a guest post by Tim Eyre One-Click Social Media Management While the face of marketing has changed drastically over the years, its core principles remain the same. That is, targeting your audience and learning what they want, letting them know you have it, and building relationships so that they trust you
Author Archives: Jay Ehret
Tapping Your Brand Advocates for Word of Mouth
The Internet show about small business marketing. Podcast Episode #84 – Rob Fugetta on Branding and Differentiation Now that all businesses have websites and social media, where is word-of-mouth marketing? About the same place as it has always been. Word of mouth has never been about the platform, it’s been about the messenger. How do
Free Event:Successfully Market Your Business Online
My friends over at Web.com have asked me to spread the word about a free event tomorrow, October 25th, in the Dallas-Ft. Worth area. It’s a 2 1/2 hour forum that will focus on helping local small business learn how to successfully market their business online. The Event is free and you can register here:
Can You Really Let Go to Be Different?
Different by Youngme Moon is one of the best branding books I’ve ever read. But I wouldn’t recommend it for everyone, and here’s why: because if you really want to apply the lessons of this book to your business, you have to transform your business. And that means you have to be willing to let
Who Are You?
(The following is a true story) As I sat reading at the Barnes & Noble Café yesterday, a Baylor University freshman took a call from her mother. The young lady decided that those of us in the café had enough security clearance to be privy to the conversation. What we learned was shocking: during her
Answering Marketing Questions
Acquiring Testimonials and Social Media Mistakes Those perplexing little marketing questions, where do you get the answers? Here! Image courtesy of ryanmilani How Important are testimonials for businesses? Where do I get the most reliable testimonials? Customer testimonials are a powerful business driver because they are personal recommendation for your business. And personal recommendations are
Writing Your Brand Story
The quest for more business begins with your brand’s story. Brad Fay and Ed Keller, authors of The Face-to-Face Book, tell us that brands that get talked about are brands that are more likely to be purchased. That’s the power behind word-of-mouth marketing. But which brands get talked about? To our way of thinking this
Answering Marketing Questions
Blogging, SEO, Customer Loyalty, Website Promotion People like to ask me questions. I attend a lot of business and social functions and when someone learns I’m a marketer, it’s not long before they pop the marketing question. Here are a few of the most recent and common. Photo courtesy of Bilal Kamoon Should I Create
Becoming a Gush-Worthy Business
In Worth Every Penny, Sarah Petty and Erin Verbeck say that small businesses should have “gush-worthy” standards, advising you to thrill loyal customers so that they will have a reason to gush about you. This sort of customer evangelism can lead directly to more sales. Just what is gush-worthiness and how do you get some?
Are your search results as good as they could be?
As I was talking to a local business owner recently, he declared that he was “#1 on Google” for his search term in Waco, Texas. Skeptical, I checked…and he was right! Even more impressive is that he did it without a big-budget website. It looked suspiciously like a build-it-yourself site. And while the site may
Powered by WishList Member - Membership Software