This stuff is common sense, but we’re all guilty of forgetting sometimes. A Lie – Usually told to cover your butt for something you did or didn’t do. “The wholesaler didn’t deliver in time” when in fact you didn’t order the part when you were supposed to order it. Telling one lie to a customer
Category Archives: Customer Experience
>The Price Reduction Death Spiral
> This past week I received a distressed email from a small business in Georgia considering a price reduction. The dilemma was how best to compete with a competitor in view of the economy. The decision? Lower or raise prices against a competitor that had recently substantially reduced prices. The competitor’s price could conceivably be
Customer Loyalty and the 100% Solution
Just how strong does that experience have to be? In this edition of spotlight on MARKETING we examine the link satisfaction-loyalty link. Customer Loyalty and the 100% Solution View more presentations from themarketingspot. Now get started creating your customer’s remarkable experience. Use our free Customer Experience Map to find your 100% Solution. For updates on
Keeping Customers: The Key to Customer Retention
What are you doing to keep your customers? In a tough economy, businesses focus on holding on to what they have. Some popular tactics are to offer discounts, add-ons and more services. An expensive and ineffective approach. That’s because customer retention is really a function of customer loyalty. And loyalty is an emotion stoked by
How to Become the Most Popular Restaurant in Town
What’s the number one factor people use to choose a restaurant? Food, price, location? Nope, restaurants miss this all the time. With focus on the economy right now, it’s tempting to manipulate prices to get, or keep business. But if price were the main concern in food choice, everyone would be eating from the value
Zingerman’s And The Customer Experience
Episode #24 of Power to the Small Business podcast. The Internet show about small business marketing. The neat thing about delivering a remarkable customer experience is that it can be the foundation of a strong brand. Or a community of brands. Unless you live in Ann Arbor, Michigan, one of the best experiences you’ve
Marketing Basics: The Customer Experience
Managing your customer’s experience is a vital part of your marketing plan. Why? Because it is the number one factor of customer loyalty, and your customer’s experience is the breeding ground of word of mouth. Customer satisfaction is no longer good enough. As Shaun Smith and Joe Wheeler write in Managing the Customer Experience, customer
>Restaurants Miss The Point of Valentine’s Day
> It’s the most popular date night of the year, and it’s a chance to build a long-lasting customer relationship. Instead, restaurants treat it like a one-night stand. Restaurant owners take note: Valentine’s Day can lose you business at the expense of making money for one night. There is a different way to do things.
Why you should not use the BNI model for getting customers.
This week as a forum guest on the Bank of America Small Business Online Community, I received this question about BNI: “I joined a BNI recently and despite the startup costs ($430+) I believe it will be an effective marketing tool… effectively having additional sales people out there looking to refer me out to their
Best of 2008
12 months, 193 posts. So much to read. How do you choose? If you’re a typical blog reader you subscribe to a blog because of an interesting current post. Then you may poke around the site a bit to find other useful advice. But seldom to blog readers drill down deep into a blog’s content.
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