The Internet show about small business marketing. Podcast Episode #56 – How to earn word of mouth by making the customer better. One way to earn word of mouth is treat your current customers to a remarkable experience, inspiring them to talk about you with friends and family. But there is also a way for
Category Archives: small business marketing
>Another Benefit of Signature Experiences: Employee Loyalty
> It’s pretty difficult to get customers to be loyal if the people serving them are not loyal. Those people would be your employees. Employee loyalty and customer loyalty go hand-in-hand. And the catalyst is your signature. Harvard Business Review journalist Tammy Erickson authored an article a few years back called What it Means to
The Best of Conversation
The content of the The Marketing Spot Blog is organized around the four essential spots of small business marketing as illustrated in The Marketing Circle of Life. The third of those spots is Conversation, which needs to be further divided. The three conversation components are word of mouth, social media, and PR or publicity. Listed
The Local Media PR Formula
What’s better for getting local publicity, the new rules of PR on the web, or the traditional local media? For local businesses, it may actually be traditional media. In the video below, I explain the Local Media PR Formula and show how a local business received thousands of dollars in free publicity in a local
The Best of The Customer Experience
The content of the The Marketing Spot Blog is organized around the four essential spots of small business marketing as illustrated in The Marketing Circle of Life. Here are the 10 best customer experience articles from the archives. I’ve compiled them here in one neat, tidy location. I hope you find them educational in your
>Beginning with the "More" in Customer Relationships
> The first interaction with customers is awkward. How do you interact with someone you’ve never met before? You want them to be impressed. But what is it exactly that they want? Hopes and Expectations That varies with every customer, of course. Usually there is a difference between what they expect and what they get.
Local SEO Clinic: Improving Traffic, Improving Business
The Internet show about small business marketing. Podcast Episode #54 – Local Search Engine Optimization Case Study Can a website really bring you more business and improve your bottom line? And what about this SEO you keep hearing about? Is it really possible for you to affect the traffic you get from search engines? You
Customer Experience Manifesto
Deliver the Brand, Create Memories After you have completed work building an awesome brand, the customer experience is your most important marketing function. So as we begin our customer experience project during the 2nd quarter here on The Marketing Spot Blog, let’s lay the foundation. Here’s why this important, and here’s what we want to
>It’s Time to Build a Remarkable Customer Experience
> 2010: The Year of Marketing Awesomeness I’m structuring the free content of The Marketing Spot blog in 2010 to help you create a year of marketing awesomeness for your business. During the first quarter the focus was on branding. If you’re new to this series, before building your customer experience, I recommend you catch
>Optimization Summit Resources
> This past week I presented four sessions on building an awesome brand at the Optimization Summit in Dallas. For those who were there, and those who weren’t, here are some of the key take-aways and a few online resources to support the presentations. Build an Awesome Brand – Session by Session Session I –
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