Is it really special if anyone can get in? “No” is the emphatic answer from the authors of Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements. And it goes against today’s marketing grain which says to “let everybody in who wants in.” But when everyone gets in, do you really have a passionate
Category Archives: small business marketing
Free Webinar: Creating Conversation – Taming the 3-Headed Word of Mouth Messenger
The next webinar in our free webinar series will be on September 22nd at noon Central. Register now, space is limited. Free Webinar Creating Conversation: Harnessing the 3-Headed Word-of-Mouth Messenger Presented by: Jay Ehret, Chief Officer of Awesomeness for The Marketing Spot. You will learn: – What causes people to talk about your business –
>The Marketing Spot Time Machine: September Edition
> With more than three years of history in The Marketing Spot Blog archives, it’s fun to look back and see what was on the radar screen. As we get set for September 2010, let’s step into the time machine and see what was on our minds the past three Septembers. September 2007 on The
The Connection Between Branding and the Customer Experience
In my four spot marketing model you see that branding and the customer experience are connected. Here’s how that works. Branding provides the promise that the customer experience keeps. Brands make promises that must be kept. Those promises are delivered when the customer experiences the brand. The branding – customer experience connection allows a business
The Science and Art of Your Facebook Posting Strategy
Here’s the thing about creating a Facebook page for your business: you have to do something with it. But exactly what to post on your Facebook page is what stumps a lot of businesses. A good posting strategy is a mix of science and art, and I think you’ll find that just about any business
Loyalty Programs, Frequency Programs, and Cheese
It seems that businesses think loyalty is for sale. Loyalty programs are everywhere. Spend enough money with a business and you get rewarded with free stuff like a $10 certificate toward your next purchase. While shopping this next week, it’s highly likely you will either participate in one, or be offered to enroll in such
The Uniform Effect
The subject of uniforms came up this week during a client customer experience mapping project. Outside of the fast-food and hospitality industries you don’t see many uniforms these days. That’s too bad, because uniforms can put the exclamation point on your customer experience design. Photo Credit: Fabird Blue Uniforms are ex-vogue right now, mainly because
>Road Trips, Metaphors, and Remarkable Customer Experiences
> I’ve written before on the power of metaphors in transforming how you think about your business. And just last week I demonstrated how you can use metaphors to frame a remarkable customer experience in this free webinar. But it’s real-life proof you want, don’t you? And I have it for you in the form
>The Podcast Has Moved
> Just a reminder that I will no longer be posting new episodes of the Power to the Small Business Podcast here on The Marketing Spot Blog. All future episodes will be posted at PowerToTheSmallBusiness.com or you can subscribe to the podcast in a feed reader here: Subscribe to Power to the Small Business Podcast
>Free Webinar: How to Create A Remarkable Customer Experience
> My next free webinar will be on Wednesday, June 23rd at 12 Noon Central Daylight time. This will be a practical, how-to webinar demonstrating how you can design and create a customer experience that inspires customer loyalty and sparks word of mouth. During this webinar you will learn how to use my free tool,
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