> Walmart has a not-so-secret plan to crush what’s left of competition and it’s called Project Impact. But it’s not another devastating round of price reductions. What is it? Customer experience enhancement. Even Walmart understands that people don’t want the lowest price, they want the best value. Walmart’s Project Impact could be called Project Eliminate
Category Archives: small business marketing
>Creating Remarkable Customer Experiences is About Two Things
> Remarkable customers experiences don’t just happen, they are carefully planned and orchestrated. A couple of years ago I developed a tool to help small businesses with this task. As of this writing the Customer Experience Map has been downloaded from this blog almost 800 times. (Revised and updated version is coming this Spring) The
Local Search Results: Getting Listed in Google’s Local 7-Pack
It’s becoming increasingly important to be found in the local search engines. People prefer to find information about local businesses through search engines rather than in the yellow pages. In this Spotlight on Marketing Video, we look at how the local search engine results work, and how you can increase your chances of making it
>Conversation Starters: Staying in touch, Getting Rid of Stuff, and Word of Mouth
> How Much do You Have to Be Like Your Clients? The Grammys were on TV last Sunday night and I proudly avoided them. That led to a Twitter conversation where my Friend Lisa Trosien suggested that I should be watching the Grammys because some folks in my speaking audiences might be millennials. Meaning the
How the Tyranny of Choice Costs You Business
People’s brains tend to instruct their owners to stay right where they are. That’s why people tend to stick with what they have. Because when they stay where they are, they get to avoid the tyranny of choice. In their best-selling book, Switch: How to Change Things When Change is Hard, authors Chip and Dan Heath
Debunking Word-of-Mouth Bunk
The Internet show about small business marketing. Podcast Episode #48 – Word of Mouth, Social Media and Bunk The mantra used to be “Word of mouth is the most powerful form of marketing.” Now everyone’s saying “You have to do social media!” Word of mouth is largely going un-noticed because of the focus on social
>Setting Websites Free
> Announcing: Small Business Website Solution Just last week it happened again. A client threw up his hands in frustration. The reason? He was unable to update his website when he wanted. In addition the website looked outdated. My client was frustrated because he was unable to reach the guy he hired to build and
Moving Your Business From Commodity to Necessity
If you find yourself battling competition by lowering your price, you are operating as a commodity business. It’s not fun shaving profit margins to keep up. But what if you could move your business from commodity to necessity selling the same product you already sell. You can, if you take the focus off the product
The Best of The Marketing Spot – 2009
Before we hurry off in to 2010, here’s a quick peak back at the best of The Marketing Spot blog in 2009. Chosen by what readers thought were important, based on views, engagement and sharing online. The articles are organized and grouped according to the four essential spots of small business marketing, as illustrated in
What’s the Secret of a World-Class Customer Experience? (Podcast)
The Internet show about small business marketing. Podcast Episode #44 – What’s the Secret of a World-Class Customer Experience This episode of the Power to the Small Business podcast features John DiJulius, author of What’s the Secret: To Providing a World-Class Customer Experience? Customer satisfaction is at an all-time low. It’s never been worse according
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