The Internet show about small business marketing. Podcast Episode #56 – How to earn word of mouth by making the customer better. One way to earn word of mouth is treat your current customers to a remarkable experience, inspiring them to talk about you with friends and family. But there is also a way for
Category Archives: word of mouth
The Best of Conversation
The content of the The Marketing Spot Blog is organized around the four essential spots of small business marketing as illustrated in The Marketing Circle of Life. The third of those spots is Conversation, which needs to be further divided. The three conversation components are word of mouth, social media, and PR or publicity. Listed
>Creating Remarkable Customer Experiences is About Two Things
> Remarkable customers experiences don’t just happen, they are carefully planned and orchestrated. A couple of years ago I developed a tool to help small businesses with this task. As of this writing the Customer Experience Map has been downloaded from this blog almost 800 times. (Revised and updated version is coming this Spring) The
>Conversation Starters: Staying in touch, Getting Rid of Stuff, and Word of Mouth
> How Much do You Have to Be Like Your Clients? The Grammys were on TV last Sunday night and I proudly avoided them. That led to a Twitter conversation where my Friend Lisa Trosien suggested that I should be watching the Grammys because some folks in my speaking audiences might be millennials. Meaning the
Debunking Word-of-Mouth Bunk
The Internet show about small business marketing. Podcast Episode #48 – Word of Mouth, Social Media and Bunk The mantra used to be “Word of mouth is the most powerful form of marketing.” Now everyone’s saying “You have to do social media!” Word of mouth is largely going un-noticed because of the focus on social
The Sorry State of Customer Service in America
And why that’s good news for you. Since my return from the Global Golf Marketing Conference in Seoul Korea last week, I have been keenly tuned in to the pathetic customer service we deliver in America. I have no scientific data or statistics to back this up. The following is my opinion (or rant), but
Word of Mouth is Still Sexier Than Social Media
Social Media is sexy. Word of mouth is still sexier. Yea, I know, everyone wants a date with sexy social media right now, but trust me, word of mouth is the one you want to take home to meet your parents. Word of mouth is that long-term relationship that can turn into marriage. And I
Classic Spot: The Customer Experience Map
The customer’s experience may be a small business’ important marketing function. Rewarding your customers with a memorable experience goes way beyond providing good service. Here are some classic articles from the Marketing Spot Blog archives to help you create your own remarkable customer experience. Building Customer Loyalty Why is loyalty so elusive? Because good customer
Podcast: Baking, Making, Faking Word of Mouth
Episode #31 of Power to the Small Business podcast. The Internet show about small business marketing. Word of mouth may be the most powerful form of marketing. ft that’s true, then you need a plan. John Moore has a recipe that can spark conversation for your business. In this episode of Power to the Small Business
Case Study Update: Eddie’s Trackside Bar & Grill
Back in November, Eddie’s Trackside Bar & Grill in Monroe, Washington requested some marketing advice. it became our November small business marketing case study: Word of Mouth for a Bar & Grill. Owners Wendy McDowell and Stacie Ballweg needed to boost their stagnant food sales. My recommendations were to change the menu and create some
Powered by WishList Member - Membership Software