12 months, 193 posts. So much to read. How do you choose? If you’re a typical blog reader you subscribe to a blog because of an interesting current post. Then you may poke around the site a bit to find other useful advice. But seldom to blog readers drill down deep into a blog’s content.
> I find myself disagreeing with most of the advice I’ve read recently on how to survive this down economy as a small business. Typically the advice goes something likethis: diversify, refocus, re-double, cut expenses, network more, etc. I believe the real answer lies not in the economy, but in economics. Several years ago I
> Case Study: Eddies Trackside Bar & Grill Idea Wanted: Word-of-mouth ideas to drive food sales. Monroe, Washington is a tale of two towns. Like so many small communities across America, city leaders like to show off shiny new growth that comes in the form of development from big business brands. Such is the case
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Conversation: What’s On Your WOM List? by David Armano at Logic + Emotion. In a simplistic kind of way, I like to think that word
There’s rarely enough conversation about the function of word of mouth and it’s relationship to customer loyalty. But there’s even less talk about the customer experience and customer loyalty. If you watched the video of word of mouth ideas I posted earlier this week, you may have noticed a common thread: the customer experience. I’ve
Word of Mouth is often called the most powerful form of advertising. Yet few businesses have a plan to generate word of mouth. While at SWOMfest in Austin last week, I rounded some of the big names in marketing and asked them: How can small businesses inject some word of mouth into their marketing plan?
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Promotion: Blogs versus Websites: What’s the Difference? by James Chartrand at Men With Pens. There’s a misconception surrounding blogs and websites. Many people still believe
By Eric Brown Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan. Each month Eric contributes a guest article on guerrilla marketing ideas. Urbane Apartments website Eric Brown on LinkedIn Are you embracing these challenging times or ignoring them in hopes things will fade back to normal? You might want to
> I’m back from a blogging hiatus while I worked on my upcoming ebook. But lots has been happening. So excuse me while I talk about me. The Age of Conversation Podcast I am a contributor to the soon-to-be-released Age of Conversation 2: Why Don’t They Get It? I also have the privilege of producing
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: striatic Experience: Conducting Market Research by Ben Barry at ReportonBusiness.com. Market research has a reputation for being the luxury of large firms. But