> No, I have not forgotten, I have just been on vacation visiting family in Brazil. The coffee is great here! Look for my next entry in the next couple of days. Until then, check out Becky Carroll’s latest thoughts at Customers Rock!:Re-Experiencing Starbucks: Update 5 – MyStarbucksIdea
Category Archives: Starbucks
>reExperience Starbucks #3: Are The Baristas Better?
> The reExperience Starbucks Project is a combined effort of Customers Rock!, The Marketing Spot and the blogging community. Howard Schultz has promised to revive the Starbucks customer experience and we want to help. See Becky Carroll’s new entry: Re-Experiencing Starbucks: Update 3 – The Training Last week I swung by the Hewitt, Texas Starbucks
>Weekend Starbucks Experience Round-Up
>The reExperience Starbucks Project is a combined effort by The Marketing Spot, Customers Rock!, and other blogs. The goal is to provide useful advice to CEO Howard Schultz as he guides Starbucks back to the experience As part of the reExperience Starbucks project, here are some notable blogposts from the past week: – Bill Gerba
reExperiencing Starbucks: A Double Shot
Helping Howard Schultz revitalize Starbucks, one experience at a time. For the first time in the history of the The Marketing Spot blog, it an audio/video two-for-one. No extra charge. Part One Power to the Small Business Blogcast: Episode 6 The internet show about small business marketing. reExperiencing Starbucks What’s he going to do? Former
>A Letter to Howard Schultz at Starbucks
> Special Project: Becky Carroll of Customers Rock! and Jay Ehret of The Marketing Spot Howard Schultz has returned to Starbucks and promises a return to the customers experience. We salute that announcement. Starbucks holds a special place in our heart and we want to do our part to help Howard get it right. Inspired
reExperience Starbucks Project Archive
The reExperience Starbucks Project is a combined effort of Becky Carrroll at Customers Rock!, The Marketing Spot and the blogging community. Howard Schultz has promised to revive the Starbucks customer experience and we want to help. On this page you will find a compilation of all posts in the reExperience Starbucks Project. The Marketing
>Starbucks: Not Any More
>I had an epiphany this evening. Decided to treat myself for working late and stopped off at one of our many Waco locations of Starbucks and ordered my Christmas-time favorite: a tall, non-fat, no-whip, pumpkin-spice latte. The total was $4.28. That’s 35.7 cents per ounce. Starbucks is no longer worth it. The same drink at
>What Starbucks Wishes It Could Be Again
>This is my favorite coffee house in Waco, Common Grounds. It’s what Starbucks wishes it could be again. It’s right across the street from Baylor University (my Alma mater) located in a house that was built in 1940. Even though they did some remodeling and upgrading over the summer it hasn’t lost it charm. At
The Importance of a Logo in Branding
I hate to be the one to break the news, but the importance of logos in branding is overblown. Don’t get me wrong, they have their use…somewhat. But when it comes to branding, logos have nothing to do with the establishment of your brand. If you’re about to spend some money having a logo designed,
Starbucks and the Positioning Paradox
The number one complaint about Starbucks has become their ubiquitousness. It seems they are everywhere now. Yet the number one complaint people make to Starbucks is that there is not a Starbucks close by home/work. There are too many Starbucks, and yet I want one that’s convenient to me. An acquaintance of mine (who used
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