Category Archives: Starbucks

>reExperience Starbucks #3: Are The Baristas Better?

> The reExperience Starbucks Project is a combined effort of Customers Rock!, The Marketing Spot and the blogging community. Howard Schultz has promised to revive the Starbucks customer experience and we want to help. See Becky Carroll’s new entry: Re-Experiencing Starbucks: Update 3 – The Training Last week I swung by the Hewitt, Texas Starbucks

>Weekend Starbucks Experience Round-Up

>The reExperience Starbucks Project is a combined effort by The Marketing Spot, Customers Rock!, and other blogs. The goal is to provide useful advice to CEO Howard Schultz as he guides Starbucks back to the experience As part of the reExperience Starbucks project, here are some notable blogposts from the past week: – Bill Gerba

reExperiencing Starbucks: A Double Shot

Helping Howard Schultz revitalize Starbucks, one experience at a time. For the first time in the history of the The Marketing Spot blog, it an audio/video two-for-one. No extra charge. Part One Power to the Small Business Blogcast: Episode 6 The internet show about small business marketing. reExperiencing Starbucks What’s he going to do? Former

reExperience Starbucks Project Archive

The reExperience Starbucks Project is a combined effort of Becky Carrroll at Customers Rock!, The Marketing Spot and the blogging community. Howard Schultz has promised to revive the Starbucks customer experience and we want to help. On this page you will find a compilation of all posts in the reExperience Starbucks Project.   The Marketing

>Starbucks: Not Any More

>I had an epiphany this evening. Decided to treat myself for working late and stopped off at one of our many Waco locations of Starbucks and ordered my Christmas-time favorite: a tall, non-fat, no-whip, pumpkin-spice latte. The total was $4.28. That’s 35.7 cents per ounce. Starbucks is no longer worth it. The same drink at

Starbucks and the Positioning Paradox

The number one complaint about Starbucks has become their ubiquitousness. It seems they are everywhere now. Yet the number one complaint people make to Starbucks is that there is not a Starbucks close by home/work. There are too many Starbucks, and yet I want one that’s convenient to me. An acquaintance of mine (who used

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