It says a lot about you. It shows whether or not you’ve put any thought or effort into the mission of your business. It communicates whether or not you have a clear direction or vision about what you offer. Your tagline gives your business a personality and it communicates your purpose. I call it a
Category Archives: tagline
Case Study: Branding a Kitchen Remodeling Business
Case Study: Jamestown Designer Kitchens – Savannah, Georgia Idea Wanted: A brand that will take the business to the next level. This week I will be keynoting the Savannah, Georgia Small Business Chamber Annual Banquet on Thursday, May 14th. I will also conduct a branding workshop Friday morning, May 15th. For more information contact the
The Importance of Taglines in Branding
A tagline is an important part of branding. It can be your best brand communication tool, if done right. However, you don’t need a tagline to have a successful brand. Some great brands such as Google and Zappos don’t use a tagline. What Taglines Do Good taglines perform three important functions for your brand: They
You don’t need a tagline. (You need a good tagline.)
Guest Post by Jim Morris Sadly, the current tendency on the part of our industry’s brightest minds (including Luke Sullivan and others of my otherwise heroes) is to devalue the tagline. They argue that the tagline is obsolete, extraneous, an element to be dispensed with altogether. Image Credit: Whipple.org “It’s just one more thing to
>Where All Kids Fly, and other meaningful marketing messages.
> Yes, it’s a lot easier to find examples of bad marketing than examples of good marketing. In the last post I shared the bad and for the past two days I have been searching for the good (I found the bad examples in about an hour). It’s been tough. So kudos to the local
A Reputation for Quality, and other meaningless marketing phrases.
Marketing in general is filled with too much fluffery. You see it in taglines and slogans, in promotional and advertising copy. If you are going to say something, you should say something with meaning. Here is list of some useless marketing phraseology I hope you are are not using. I have also included corresponding thoughts
Your Signature (Tagline/Slogan)
Part 2 of Build Your Marketing Plan Series (See Part 1: The Brand Promise) Now that you have a brand promise you need something that clearly communicates your brand to potential customers. In the marketing world that is known as a tagline or slogan. At The Marketing Spot, we call it a signature. Before we
A Great Tagline is Your Best Brand Communication Tool
Episode #14 of Power to the Small Business (podcast) The Internet show about small business marketing. On this episode of Power to the Small Business, we welcome Jim Morris. Jim creates compelling, evocative advertising. He also writes a weekly column for the Advertising for Peanuts blog. His specialty is creating taglines. His most famous tagline
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