>Weekend Marketing Reading: Final Cut

>Weekend Marketing Reading will be taking an undetermined hiatus. Even though there’s an argument about the actual existence of time, I’m needing more of it to complete a couple of projects. I’m working on a couple of other ventures, including a self-published book, and just need a little more time.

The regular blog posts will keep on a-coming.

WORD OF MOUTH
The New Rules of Viral Marketing a new ebook by David Meerman Scott of Web Ink Now
When does 7 = 350,000? When you’re following the new math rules of viral marketing. Download David’s free ebook to get the word-of-mouse equation.

ADVERTISING
Harness the Psychological Power of ‘3’ to Improve Communication by Sean D’Souza on PsychoTactics
When it comes to add design, four is too many. Find out how to use the power of three when designing your next ad.

BRANDING
Personal Branding by Brad VanAuken on Branding Strategy Insider
Is the personal branding process that different from the business branding process? Read Brad’s take on personal branding and decide.

CUSTOMER EXPERIENCE
Lectures Foster Couch Potatoes! by Robyn McMaster on Brain Based Biz
Yes, this is about lectures, but it’s also about the experience. Come out from behind the counter and join your customers.

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