This is my way. It’s one way. Hope you pick up a few tips to improve your posts. BLOG POST MECHANICS 1. Pick your topic Narrow it down. For example, I don’t write a “marketing” post. I choose a specific topic within my Four-Spot Marketing Model. 2. Decide on “1 Thing.” What’s the one thing
How to Spend 10 Minutes a Day on Social Media
In his new book Increase Online Sales Through Viral Social Networking, my friend Stephen Woessner contends that small businesses can manage their social media marketing in just 10 minutes per day. If true, that’s great news for the small business owner because time is the biggest investment in social media marketing. Woessner has simplified the
Facebook Promotions Guidelines Translated for the Small Business Owner
Want to have a contest or promotion on Facebook? Before you do, read the Facebook Promotions Guidelines. You don’t want black helicopters showing up at your house one night and confiscating your Facebook business page. You may find the rules a bit difficult to understand. However, I speak Facebook and I will translate them for
Being a Charismatic Brand
There are brands, and then there are Brands with a capital “C”; the brands that have charisma and draw people into them. These are the brands that don’t have to work very hard for customer traffic. Customers come, without much advertising or promotion. What makes a brand charismatic? “A Charismatic Brand is any product, service,
The Future of Blog Comments
Despite a 20% increase in website traffic over the past year, comments on this blog are declining and that’s frustrating. This blog has never really been a comment magnet. Most posts would attract a few, thoughtful comments. But lately the crickets have been chirping. Even when I write a high-traffic post like: What’s the best
Quote Spot: Customer Experience
A Collection of Customer Experience Quotes When consumers discover something meaningful in a consumption experience, they are prepared to make the consumption story their own….Stories about consumption experiences have become identity shapers. – Bertand Cesvet, Tony Babinski, Eric Alper in Conversational Capital. Once a user submits a suggestion and receives feedback and acknowledgement for it,
Misleading Facebook Ad by LivingSocial?
After my I posted “Just Say No to Deals” two days ago, some people may think I dislike LivingSocial. Not so, I just think it’s the wrong strategy. However, I could change my mind…about the not liking part. Yesterday, I saw this ad pop up on Facebook: Here’s another version of the ad: Looking for
My Study: When is the best time to post on Facebook?
If you have a Facebook business page, you’ve probably wondered: “What’s the best time to post on Facebook?” This is the post that is probably not going to answer that question for you. But first, let me share the results of my study. Beginning in January, and ending in April, I kept track of every
Website Transition Update
You may remember earlier this year I remodeled my website and migrated my Google Blogspot blog to TheMarketingSpot.com. Thanks to my patient and diligent developer, AJ Morris, it was accomplished with only minor difficulties. Was it worth it? Let’s take a look at the numbers. The official go-live date of the new website was February
Google Reader Tip – Research Library
Google Reader is one online tool I use almost every day. One of it’s best uses is as a research library. Take a look at this video tutorial I made demonstraing how to use Google Reader as a research library. Google Reader is a great tool for subscribing to, and organizing blog and news feeds.
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