Not “getting results” from your marketing campaign? It’s time to examine whether you’re using The Club or The Rose. Email subscribers and feed readers, if you don’t see the video player, click here: Marketing Message Video. Marketing is courtship. I know, that’s old fashioned. People prefer to run an ad to today and get business
Offensive Name or Brilliant PR Move?
A new burger restaurant recently opened in my hometown of Waco, Texas. And when it did, it created a national sensation, including a feature on a Boston TV station. Last week I received a call from a radio program in Champaign Illinois asking for my marketing opinion about the restaurant. What caused all this national
Billboards and Brand Dilution
While driving through Central Texas yesterday, I spotted this billboard perched above a Harley Davidson Dealership: My initial reaction was: “What-tha? Harley Davidson is now about low prices and fuel economy?” So I posted the billboard pic on Twitter and asked if the brand was starting to “wear thin?” Meaning is Harley Davidson, or at
Three steps to Nurturing Word of Mouth
Guest post by Doug Saylor Doug Saylor is the owner of Rainstat Irrigation and ceuWOW, and a former client of The Marketing Spot. Be good Be on purpose Be found Everyone agrees that word-of-mouth advertising is the best advertising there is. It’s the most effective because it comes from someone other than your company. And
The Golden 20% and Their Effect on Your Business
The Pareto principle says that 80% of your success is a product of 20% of your efforts. For a business that means getting 80% of your business from the top 20% of your customers: those loyal customers who frequently and repeatedly purchase from you. I call them the “Golden 20%.” If you’re not reaching that
Premium Webinar: How to do a direct mail marketing campaign.
Direct mail is the forgotten marketing weapon of small businesses. That’s a shame because it can be very powerful and extremely affordable. I’m excited to announce our next premium webinar from The Marketing Spot: How to create and implement your first direct mail marketing campaign on a budget. Registration Details: Direct Mail Marketing Webinar For
Why Blogging is So Difficult for Some Businesses
It’s not uncommon to see a dormant blog. It’s also not uncommon to hear a business say, “I’m going to start blogging.” But they never do. People have good intentions, but sometimes (most times?) it doesn’t work out. Why is that? On a recent visit to the website of a very talented creative firm, I
Omniture Takeaway: Scoring Website Visits
This past week I was in Salt Lake City for the Adobe Omniture Summit 2011 for online marketing. While there, I had the opportunity to meet with Adam Justis, Senior Product Marketing Manager for Conversion at Omniture’s Test & Target product group. Not all website visitors are created equal. Some site visits are casual, others
What holds a business back from Awesomeness?
What’s your perception of why things don’t turn out the way they should? I’m very confident in my methods and my consulting process. Plenty of former clients have given me rave testimonials. But not everyone, and I often wonder how I can change that. I’ll bet you probably have some of those same thoughts for
Omniture Takeaway: Competitive Intelligence
I’m in Salt Lake City for the Adobe Omniture Summit 2011 for online marketing. I just had the opportunity to meet with Chad Warren, who is the Senior Product Marketing Manager for social media at the Adobe Omniture Unit. Chad told me that one of his biggest challenges is competitive intelligence. Discovering how his competitors
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