Zoom Your Way to Fresh Ideas

To say fresh, you have to keep the creative juices flowing. This may be difficult to do in a four-wall, 5ft-by-5ft office at 40+ hours a week. So how do you keep your creative spark going in a world filled with routine? You go Zooming! You step out of your comfort zone and go exploring,

Mr. Happy Crack says…

Guest Post by Jim Morris Brands with a sense of humor (in their tagline) win. Case in point: The Crack Team, a St. Louis-based foundation repair service, now with 15 offices across the U.S. Founded in 1985, this business grew reasonably but incrementally over the next 16 years, reaching sales of $3 million. Then, in

Pressing the Panic Button

You need business and you need it now. You don’t want all this “take a few weeks to work on your brand” stuff. How about something you can do RIGHT NOW to market your business for immediate impact? Because in another month or two, it might be too late. Flickr photo by aperte Fair enough.

Are You an Entrepreneur?

As you consider that question, take a look at this definition, An entrepreneur: One who shifts economic resources out of an area of lower, and into an area of higher yield. Tim Ferris – THE 4-HOUR WORK WEEK This has been a topic of conversation around the office and amongst friends as I prepare to

Do you need a special website for the iPad?

This is one of those questions that has to be answered this year. The tablet PC is coming, and not just the iPad. The predictions are frantically flying about. Internet Retailer Magazine says that in just a few years 82 million Americans will own a tablet PC. Worldwide, the figures could be staggering. ReadWriteBiz calls

Why I Don’t Find a Niche

Other marketers frequently advise me to “find a niche.” What they mean is to specialize in an industry, or re-package my stuff for an industry. Such as “The Marketing Spot for Real Estate Agents.” I don’t want to…at least not in the way they mean niche. The thinking is this: people would rather see a

The Marketing Spot Blog is Moving!

> After four years of residence on Google’s Blogger platform at www.TheMarketingSpotblog.com this blog will be moving to some spiffy new digs at my company website: www.TheMarketingSpot.com/blog. Not only am I moving the location of all future posts, but migrating all past posts (and hopefully all my search engine juice) to the new location. Sounds

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