Consumers are a funny lot…from the a business owner’s perspective. We like to think they are these logical creatures who want to make rational purchase decisions, based on all the information that’s available to them. But that’s not really what they want. In fact, the more information you provide a consumer, the more difficult you
How to Make a Billion Dollars Through Marketing
The best entrepreneurs are marketers at heart. They understand that business is not just about selling stuff. They know the best companies deliver more than just a product. That’s how Zappos CEO Tony Hsieh transformed a small online shoe retailer into a company that sold to Amazon for nearly a billion dollars. Three months before
How to Get Fans for Your Facebook Business Page
Jay Taylor, owner of Jay Taylor Photography, and a fan of The Marketing Spot Facebook Page, emailed me with this question about Facebook Pages: I recently set up a Facebook fan page to promote my photography and I just have a couple of questions. Is there a way to have the status updates appear on
How do I get my name out there?
…is a frequent question I hear from entrepreneurs, and it’s actually a good question. People must be aware of you before they can purchase from you. There is something to be said for simple exposure, especially if your product or service is not a high-frequency purchase. You may think you have a memorable business, but
>Thanksgiving Blessings
> Photo Credit: Pink Sherbet Photography We pause to give thanks for His many blessings and provisions. May God bless you, your family and your business on Thanksgiving Day, and every day. – Jay
Where Does Your Brand Stand? (Free ebook)
You often feel like you need to do something to help your business’ brand. But what? I’ve developed a free tool in to help you evaluate your brand, so you know where to start working. It’s a free branding ebook, The Brand Building Checklist: Evaluate your business and build your brand. It’s yours free to
Even the Smallest Business Can Blog
Guest Post by Elmer Boutin While I was in Las Vegas to attend the PubCon Web Marketing Conference, I had an opportunity to meet up with my friend Chance before the conference kicked off. Although we keep in touch, we hadn’t seen each other in a long time. After the usual small talk, we got
Facebook for Business: Seize Your Opportunities
The single most important social media tool for small businesses right now is probably Facebook. As I pointed out recently (Marketing Across the Digital Media Divide), if your customer base is under age 51, it’s a good idea for your business to have a Facebook Page. It’s not quite a simple as just signing up
How to be an Inbound Marketing Superstar
Want to be an inbound marketing star? Step 1: Set up a blog, create a Twitter account and a Facebook Page, sign up for eZine Articles, maybe throw in a YouTube Channel, Pinterest and Instagram. Step 2: Start writing an Avalanche of blog articles like “Why Leadership is Important” and “10 Ways a Blog Can
The Real Power of Inbound Marketing
The real reason inbound marketing is so powerful is not cost savings. Not that there aren’t cost savings as explained in this thoughtful post by inbound marketeer Kim Kolb. No more buying costly TV schedules or expensive print campaigns. That’s largely true, but the trade-off is a substantial time investment. And it’s not the real