Bite-size branding wisdom in the of form branding quotes. “A brand needs to be comfortable in its own skin in order to consistently maintain it’s personality.” – Jay Miletsky in Perspectives on Branding The takeaway here is true branding. Brands should be constructed from the inside out. Sustainable brands are not built on what you
The TED Advanced Video Degree in Entrepreneurship
There just isn’t time to go back to school to receive advanced entrepreneurial training. You’re too busy running your business. Heck, most business owners never received any formal education in entrepreneurship. They learned the craft at the school of hard knocks. Welcome to the University of TED (Technology Entertainment Design). Within these videos are the
Location Based Services: Where are the customers?
One of the things you’re going to be hearing a lot about this year is Location-Based Services (referred to as LBS by marketers). LBS combines mobile devices and the user’s geographic location with a myriad of business and personal applications. However, I’m going to limit context here to social media tie-ins and marketing opportunities for
The Best of The Marketing Spot – 2010
Fair thee well, 2010. Another year of marketing blogging has come and gone, but not to be forgotten. Here’s a look back at the best of the The Marketing Spot blog in 2010, organized around the four essential spots of small business marketing, as illustrated by The Marketing Circle of Life. These were chosen the
>Announcement: Facebook for Business Webinar
> (Note: this is a special announcement, not a normal advice article) Announcing my first premium webinar: The Complete Guide to Facebook for Business When: January 18, 2011 Time: 12 Noon Central Length: 90 minutes Investment: Special offer for registration before January 1st Registration Details: Facebook for Business Webinar All the details are explained in
Premium Webinar: The Complete Guide to Facebook for Business
The Complete Guide to Facebook for Business Webinar **Please note: This webinar has been completed. The recorded video file and accompanying workbook will be available soon for individual purchase. To be notified when it becomes available: Subscribe to The Marketing Spot News & Events by Email The webinar that teaches small business owners and entrepreneurs
The Conversation – Promotion Connection
In my four spot marketing model, as illustrated in The Marketing Circle of Life above, you see that the Conversation spot and Promotion are connected. Here’s how it works. Conversation is the unpaid evangelism about your business that occurs through person-to-person word of mouth, online social media, and publicity about your business in the media.
Don’t Mess With My Groupon!
I will confess a bit of title hyperbole when I wrote Monday’s article: Email Coupons: The New Way to Kill Your Business. The topic incited several passionate responses in the blog comments, on Twitter, and through email. The response was fairly evenly split, but those who supported the Groupon and LivingSocial coupon discount schemes, were
Email Coupons: The New Way to Kill Your Business
A client emailed me a link to this story on CBS News: E-Mail Coupons: The New Way to Retail, which touts the new craze of group discounts to drive business traffic. Using services like Groupon and LivingSocial, you can offer your stuff for 50% off to potential customers (the service keeps half the money of
The Four Unconscious Factors That Influence Purchase Decisions
To understand how to influence customers’ purchase decisions, you must understand their unconscious mind. While people like to think they make rational purchase decisions by thinking things through, most purchase decisions are influenced by the unconscious mind. According to Philip Graves, author of Consumer.ology, there are four primary factors that preoccupy the unconscious mind during