> Podcasting Questions Answered in this Audio Blog Post Special Guests: Mitch Joel and Christopher Penn What about podcasting as strategy to market your business? Podcasting can be a powerful marketing tool because it gives you an aura of authority. I produce a bi-weekly podcast that is part of my content marketing strategy and it
>Upcoming Marketing Seminars and Workshops
> Can you imagine trying to figure all this marketing out for yourself? Luckily you don’t have to because there are some great opportunities for you to learn this stuff at some at seminars, conferences and workshops. One of them is even free. So here are a few events I recommend, I’ll be at all
Subtract the Scope, Add the Focus
“Even in the best of times, the principle of focus is a hard mistress, demanding fidelity, courage and determination.” – Marty Neumeier in The Brand Gap Over time, companies drift. They lose focus. Mine did, and I paid the price. “Only by being ingrained in a narrow segment of the market can you hope to
The Interruption Fallacy
Let’s say you’re working at your computer, reading this blog, and right now your iPhone rings. You answer, it’s your friend Paul. Paul says, “Hey Buddy, I got my new flat panel over the weekend, 60 inch, and I am ready for football season! The picture is perfect, you can see it from every angle.
>In Defense of the Mission
> Photo credit: Oh My Higgs Venture capitalist and author Guy Kawaskaki says in his book, The Art of the Start and in this video that a business should “make mantra” or what he describes as a verbal formula that contains the business’ “mystical potentialities.” Some of the examples he gives are: Nike –
The Uniform Effect
The subject of uniforms came up this week during a client customer experience mapping project. Outside of the fast-food and hospitality industries you don’t see many uniforms these days. That’s too bad, because uniforms can put the exclamation point on your customer experience design. Photo Credit: Fabird Blue Uniforms are ex-vogue right now, mainly because
Why the Rush to Influence?
If you could be known for one thing online, what would that be? Right now it seems that everyone wants to be known for their influence. But the entire influence discussion seems to be veering off in the wrong direction, beginning with the question: “How much?” This whole influence hullaballoo started when Fast Company magazine
The Myth of Social Media Conversation
Sure, it seemed like a good idea. Businesses would get involved with social media and all this conversation would take place between customers and company. The customer would speak, brands would listen and improve. Everyone would drink a Coke on a hilltop and tweet in perfect harmony. Unfortunately it’s a myth perpetuated by both marketers
How to Position a Brand with No Position
Drug Lords? What Drug Lords? You have to chuckle when you see this magazine ad… (Click on the Ad for a larger view) Not that the drug war is a humorous thing, but the Columbia Tourism Board’s marketing approach simultaneously ignores and acknowledges Columbia’s reputation in the same ad. The copy in the upper right
The Marketing Spot 101
Turning Entrepreneurs into Marketers Photo credit: cogdogblog Marketing Education for Entrepreneurs The Marketing Spot blog is a marketing education blog for entrepreneurs. But after three years and more than 500 articles, it’s a little tough to figure out where to start. So I’m going to point you in the right direction. The content of this