> I’ve written before on the power of metaphors in transforming how you think about your business. And just last week I demonstrated how you can use metaphors to frame a remarkable customer experience in this free webinar. But it’s real-life proof you want, don’t you? And I have it for you in the form
>The Podcast Has Moved
> Just a reminder that I will no longer be posting new episodes of the Power to the Small Business Podcast here on The Marketing Spot Blog. All future episodes will be posted at PowerToTheSmallBusiness.com or you can subscribe to the podcast in a feed reader here: Subscribe to Power to the Small Business Podcast
>Getting Seen with Online Video
> The Internet show about small business marketing. Podcast Episode #57 – Steve Garfield Reveals Online Video Secrets From His Book You’ve heard all the stats. Online video is big. People now watch online video as much as they do network television. And online video is good for your website too. Putting video on your
What is Great Customer Service?
Customer service is the manner in which the product or service is delivered to the customer. Most people would probably agree with the generic definition of good customer service: prompt and courteous attention delivered by smiling, friendly employees. But is it? And what if a business wants to kick it up a notch? What is
>Free Webinar: How to Create A Remarkable Customer Experience
> My next free webinar will be on Wednesday, June 23rd at 12 Noon Central Daylight time. This will be a practical, how-to webinar demonstrating how you can design and create a customer experience that inspires customer loyalty and sparks word of mouth. During this webinar you will learn how to use my free tool,
Cultivate the Customer
The Internet show about small business marketing. Podcast Episode #56 – How to earn word of mouth by making the customer better. One way to earn word of mouth is treat your current customers to a remarkable experience, inspiring them to talk about you with friends and family. But there is also a way for
What does it mean to Re-brand
What people usually mean when they start talking rebrand is putting a new spin on things. Changing perceptions without changing the business. Sometimes, just changing a logo is thought of as a rebrand. Other times, a name change is all that’s required. But really that’s the equivalent of putting some fancy, frilly new duds on
>Another Benefit of Signature Experiences: Employee Loyalty
> It’s pretty difficult to get customers to be loyal if the people serving them are not loyal. Those people would be your employees. Employee loyalty and customer loyalty go hand-in-hand. And the catalyst is your signature. Harvard Business Review journalist Tammy Erickson authored an article a few years back called What it Means to
>Metaphors Can Rock Your World…and stimulate your imagination.
> We’re our own worst enemies when it comes to imagination. The very tool we use to be creative, also stifles our imagination. Yep, our own brain puts us in a creative box. Here’s how it works: Our perceptions are formed by things we see and experience. And because we see and experience a lot
The Best of Promotion
The content of the The Marketing Spot Blog is organized around the four essential spots of small business marketing as illustrated in The Marketing Circle of Life. The fourth of those spots is Promotion, how you promote and advertise your business. The need for promotion is diminished if you have been spending time on the