> Announcing: Small Business Website Solution Just last week it happened again. A client threw up his hands in frustration. The reason? He was unable to update his website when he wanted. In addition the website looked outdated. My client was frustrated because he was unable to reach the guy he hired to build and
Moving Your Business From Commodity to Necessity
If you find yourself battling competition by lowering your price, you are operating as a commodity business. It’s not fun shaving profit margins to keep up. But what if you could move your business from commodity to necessity selling the same product you already sell. You can, if you take the focus off the product
>What are you selling?
> Is it what your customers are buying? Too often the focus is on the product or service. How much will we charge? How can we package it? Let’s have a sale! But let’s change the perspective, because people aren’t buying your product or service. They are buying what they get from that service. For
>Power to the Small Business: Out with the old, in with the new.
> The Internet show about small business marketing. Podcast Episode #47 – The Best Episodes of 2009 2010 is the Year of Awesomeness, but 2009 wasn’t so bad. In this episode of Power to the Small Business we look forward and backward. 25 episodes, 37 guests and tons of great marketing lessons. Here are some
What Makes a Brand Awesome?
Part 8 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand Ordinary: Claim your brand is “better” or “the best.” Claim you do what everyone else does…and more! Talk about your people and your service. Add lots of superlatives and hyperbole. Unfortunately, that’s common branding strategy. Even more unfortunately,
Express your brand digital-age-appropriately
Part 7 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris As you watch the marketing world grappling with our ever-morphing digital reality, you may feel like you’ve lost whatever tenuous understanding you may have had about how to prioritize your marketing dollars. Apparently, traditional media
The tagline as conversation starter: Create the opportunity to give your elevator speech.
Part 6 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris No one is suggesting that creating a good tagline constitutes a marketing plan. Obviously, there need to be other tools in your marketing drawer. Which tools those are will depend largely on the nature of
Moving Your Brand to Visual Awesomeness
Part 5 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand Entrepreneurs mostly want to start with a logo when creating a brand. That’s not necessarily wrong, it’s actually logical. Vision dominates all other senses. People are 65% more likely to remember your brand if you show it to
The Best of The Marketing Spot – 2009
Before we hurry off in to 2010, here’s a quick peak back at the best of The Marketing Spot blog in 2009. Chosen by what readers thought were important, based on views, engagement and sharing online. The articles are organized and grouped according to the four essential spots of small business marketing, as illustrated in
>The quest for brand immortality.
> Part 4 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris A brand only exists to the extent that it exists in the minds of others as a bundle of impressions, associations and predispositions. And within the mind, a brand exists along three continua: duration,