Part 3 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand When brand-building begins, small business owners are often directed to “find your U.S.P.,” meaning “unique selling proposition.” Marketing consultants, friends, family all repeat the mantra: “find your U.S.P.” The inference being that if you find that one unique
Your logo is only half the story.
Part 2 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris According To Wikipedia: “A logo is a graphical element (ideogram, symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand. Typically, a logo’s design
>January is Build an Awesome Brand Month
> 2010: The Year of Marketing Awesomeness I’m structuring the free content of The Marketing Spot blog in 2010 to help you create a year of marketing awesomeness for your business. For details, please watch the video below: (Email subscribers and feed readers: If you don’t see the video, please click here: Build an Awesome
>Survey of 2009’s Most Popular Blog Posts (On Other Blogs)
> Instead of just your usual blog reading this weekend, why not read some of the best. I put the call out on Twitter this afternoon and asked my friends for their most popular posts of 2009. This is a compilation of the responses. If I missed yours, add it in comment section below. To
>Social Media Won’t Save an Un-Social Business
> There’s an old-saying among marketers: “Good marketing won’t save a bad business.” Entrepreneurs and small business owners are starting to realize that the same is true for the tools and tactics of social media: Social media will not make you a social business. So marketers are starting to adjust. They have decided to first
Changing Customer Service That Sucks
Customer service will matter this year. That’s because customer service sucks right now. And it starts with your employees. Or rather, how you start your employees. Your employees are stewards of the customer’s experience. Right now, they are delivering the customer service that sucks. So it would be easy to blame them. A business owner
>Conversation Starters: Entrepreneurs, Death and Predictions
> Ignoring Entrepreneurs The two biggest announcements from my local chamber this year were that Caterpillar is adding 75,000 square feet to it’s Waco plant and we’re getting a diaper plant. I’m sure these types of announcements are pretty common with chambers across America. Chambers love big business because they pay more in chambers dues
>Branding Reality Check Up
> The Internet show about small business marketing. Podcast Episode #46 – Diagnose the Health the of Your Brand for 2010 This episode of the Power to the Small Business podcast features Jim Morris, also known as Tagline Jim. What’s the health of your brand: the psychological emotional relationship you have with customers and potential
Free Branding Webinar: Branding U
Revive, Refresh and Reinvigorate your brand in 2010 with this free, practical, nuts & bolts branding webinar presented by Jay Ehret and Jim Morris Topics Covered: I. Brand Foundations II. Brand Identity III. Brand Integration To get a preview, listen to this podcast: Branding Reality Checkup Register Here: Branding U Free Webinar
>Advertising Trends: Yellow Pages Getting into Everything
> Earlier this year consumers crossed a line of demarcation, preferring to find businesses with search engines rather than in the yellow pages. But yellow page directories will not go quietly into the night. Instead they have decided to fight back with…just about everything. Video Ads You can now add a video ad to your