Small Business Marketing Blog

>Weekend Marketing Reading August 3

Written on August 3, 2008 by Jay Ehret in branding, conversation, Customer Experience, promotion, word of mouth

> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Flickr photo by Chaparral [Kendra] Promotion: Give Them Ads You Want Them To See by Cam Beck on ChaosScenario. Even if you are

Where to Promote: Use The Media Spotter Matrix

Written on August 2, 2008 by Jay Ehret in Advertising, Brain Rules, Business, cable, direct mail, Internet marketing, John Medina, magazine, marketing plan, media, newspaper, promotion, radio, small business, television

Part 8 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is the final installment of my eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This

Build Your Marketing Plan: Courting Customers

Written on July 31, 2008 by Jay Ehret in Advertising, marketing plan, promotion, small business

Part 7 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part seven of an eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This information

Guerrilla Marketing Ideas: Building a brand with guerrilla packaging.

Written on July 28, 2008 by Jay Ehret in apartment marketing, guerrilla marketing, small business

This is the first of a series of monthly posts on guerrilla marketing by guest author Eric Brown. Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan. Each month he will be contributing a guest article on guerrilla marketing ideas. Urbane Apartments website Eric Brown on LinkedIn Not all marketing is

reExperience Starbucks 10: Rewards do not breed loyalty

Written on July 25, 2008 by Jay Ehret in Customer Experience, loyalty, reexperience starbucks, Starbucks

This is post #10 of the reExperience Starbucks Project joint blogging venture with Becky Carroll and the Customers Rock! blog. See Becky’s most recent post: reExperience Starbucks, Update 9: Customer Loyalty I’m loyal to my wife. We have a life-long commitment and partnership. I’m loyal to my alma mater: Baylor University. We have a 20-year

Conversation Playbook: Creating opportunities for word of mouth

Written on July 24, 2008 by Jay Ehret in conversation, marketing plan, small business, word of mouth

Part 6 of Build Your Marketing Plan Series This is part six of an eight-part series on how to build an exceptional small business marketing plan. This series is a condensed version of my 17 week coaching program. Each “lesson” of the series contains a background article, down-loadable worksheets and a slidecast. You can also

Conversation Starters: Creating your word-of-mouth message.

Written on July 22, 2008 by Jay Ehret in conversation, marketing plan, word of mouth

Part 5 of Build Your Marketing Plan Series This is part five of an eight-part series on how to build an exceptional small business marketing plan. This series is a condensed version of my 17 week coaching program. Each “lesson” of the series contains a background article, down-loadable worksheets and a slidecast. You can also

Is your website prepared for the mobile revolution?

Written on July 21, 2008 by Jay Ehret in mobile marketing, small business, smartphone, website

Episode #15 of Power to the Small Business: The Mobile Web The Internet show about small business marketing. On this episode of Power to the Small Business, we welcome Holly Kolman. Holly is passionate about the coming mobile revolution. She tracks it, writes about it, and advises on it on her blog: Mobienthusiast. Are you

The Customer Experience Map

Written on July 18, 2008 by Jay Ehret in Customer Experience, customer experience map, marketing plan, small business

Part 4 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part four of an eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This information

The Customer Experience Theme

Written on July 15, 2008 by Jay Ehret in Customer Experience, diy, marketing plan

Part 3 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part three of an eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This information