> John Medina’s Brain Rules is a fascinating book. Medina has taken the complicated brain and made it understandable and interesting with an engaging narrative. The book contains “12 Principles for Surviving and Thriving at Work, Home, and School” I bought it because Garr Reynolds on Presentation Zen said that Brain Rules would improve my
An Inspirational Intern
Yesterday was the final day of internship for Jessica Wicker at The Marketing Spot. She is off for her final year as a marketing major at Baylor University. Yes, Jessica provided a productive summer’s work, and even started a blog about her intern experience: Fresh Eye in Marketing. But that’s not the story. One thing
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Chris Gin Branding: Once Upon a Time…There Were Five Kinds of Stories To Build Your Brand by Charlene Jaszewski on the aimClear Blog.
>Spot On! This week’s best marketing advice.
> Formerly known as Weekend Marketing Reading, here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: ogimogi Promotion: Good direct mail design: let form follow function by Dean Rieck on the Direct Creative
>A Chink in the Apple Brand Armor
> Not everything is peachy in Apple land. On the surface it wouldn’t appear so, given that Apple has surpassed Google in market capitalization. But there are now visible fissures on the brand surface, courtesy of glitches in the iPhone 3G. Then there’s this on the Apple home page: Note the line: “Twice as fast.
>Where All Kids Fly, and other meaningful marketing messages.
> Yes, it’s a lot easier to find examples of bad marketing than examples of good marketing. In the last post I shared the bad and for the past two days I have been searching for the good (I found the bad examples in about an hour). It’s been tough. So kudos to the local
A Reputation for Quality, and other meaningless marketing phrases.
Marketing in general is filled with too much fluffery. You see it in taglines and slogans, in promotional and advertising copy. If you are going to say something, you should say something with meaning. Here is list of some useless marketing phraseology I hope you are are not using. I have also included corresponding thoughts
>Spot On! This Week’s Best Marketing Advice
> Formerly known as Weekend Marketing Reading, here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Flickr photo by dbking Experience: Color and the Retail Experience by C.B Whittemore at Flooring the Consumer.
>Strengthen Your Brand With a Red Velvet Rope
> Would Prada be Prada if everyone owned some Prada? Well, not only would everyone be wearing funny clothes, but the brand would not have the same panache. Prada avoids brand devaluation by erecting a red velvet rope around their brand. They only sell expensive clothing to people who want to look like characters from
>Mobile Search: This is not your father’s search.
> Episode #16 of Power to the Small Business podcast: Mobile Search The Internet show about small business marketing. On July 24th I stopped by SMX Local & Mobile in San Francisco and corralled Michael Dowd for an interview. Michael is manager of technology and mobile search practice lead for Outrider, a search marketing consultancy