> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Flickr photo by phunkstarr Promotion: Mobile Search Capability a Critical Issue for Business Web Sites on the Sesimi local search engine marketing blog.
Your Signature (Tagline/Slogan)
Part 2 of Build Your Marketing Plan Series (See Part 1: The Brand Promise) Now that you have a brand promise you need something that clearly communicates your brand to potential customers. In the marketing world that is known as a tagline or slogan. At The Marketing Spot, we call it a signature. Before we
The Brand Promise
Part 1 of Build Your Marketing Plan This is Part 1 of an eight-part series called Build Your Marketing Plan. In this segment we will learn how to create The Brand Promise. This series is a condensed version of my 17 week coaching program. Each “lesson” of the series contains a background article, down-loadable worksheets
A Great Tagline is Your Best Brand Communication Tool
Episode #14 of Power to the Small Business (podcast) The Internet show about small business marketing. On this episode of Power to the Small Business, we welcome Jim Morris. Jim creates compelling, evocative advertising. He also writes a weekly column for the Advertising for Peanuts blog. His specialty is creating taglines. His most famous tagline
>Weekend Marketing Reading July 5
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Wikimedia Commons Promotion: The direct mail envelope quandary: plain or bold by Dean Rieck on Direct Creative Blog. The envelope determines whether or
Starbucks Closings Raise Questions
Becky Carroll of Customer’s Rock! is my partner in the reExperience Starbucks project. Please check out her post: Starbucks and Store Closings: How will it affect the experience? It’s not a big surprise that Starbucks announced this week that it would shutter 600 stores. Everyone knew there were too many Starbucks. What used to be
>July is build your marketing plan month.
> Well not officially, but here at The Marketing Spot it will be. Preview of July Coming AttractionsThere’s a lot of practical blog-you-can-use stuff on tap for July. Become a subscriber so that you don’t miss any of it. Taglines – Jim Morris, The Communicaterer, joins us on the Power to the Small Business podcast
>Weekend Marketing Reading June 28
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: Earl – What I Saw 2.0 Customer Experience: Who is your customer? – Understanding the different roles of customers by Bernhard Schindlholzer of
Case Study: How to Get a Logo That Defines Your Business
The mystic art of choosing a logo for your business can take many paths. I’ve previously given my theory on logo design and expounded on the importance of a logo. This is the story of designing a brand new business logo, and how it was chosen. Before we get started, take a look at the
Get to Know crowdSPRING For Graphic Design
crowdSPRING is a website for graphic design, and it’s way different that the normal process. Designers compete for your business. You post a project, deposit how much you are willing to pay for the project, and then wait as the submissions start rolling in. If you don’t get at least 25 submissions for your project,