Category Archives: BAAB

>The quest for brand immortality.

> Part 4 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand By Jim Morris A brand only exists to the extent that it exists in the minds of others as a bundle of impressions, associations and predispositions. And within the mind, a brand exists along three continua: duration,

Building an Awesome Brand: The First Step

Part 3 of Build an Awesome Brand Month. See all other articles here: Build an Awesome Brand When brand-building begins, small business owners are often directed to “find your U.S.P.,” meaning “unique selling proposition.” Marketing consultants, friends, family all repeat the mantra: “find your U.S.P.” The inference being that if you find that one unique

>Branding Reality Check Up

> The Internet show about small business marketing. Podcast Episode #46 – Diagnose the Health the of Your Brand for 2010 This episode of the Power to the Small Business podcast features Jim Morris, also known as Tagline Jim. What’s the health of your brand: the psychological emotional relationship you have with customers and potential

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