> Branding was knocking at the big three automakers front door last week, but there was no answer. They were all in Washington with their hand out. What a shame, because they missed a tremendous opportunity to become the perceived market leader. Instead of flying to Washington, imagine if Ford CEO, Alan Mulally had said
Category Archives: branding
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Branding: Figuring Out What You Really Sell by Harrison McLeod at Men With Pens. What you’re selling isn’t about what you sell at all. It’s
Branding is About Self Discovery
So, you want to build a brand? Then stop listening to the people and start looking inward. Because branding is not about market research and what other people think, branding is about you. Being True Heresy, you say? Honesty, I say. If your business, and your brand, is to be sustainable, it must be true.
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Conversation: What’s On Your WOM List? by David Armano at Logic + Emotion. In a simplistic kind of way, I like to think that word
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Mykl Roventine Branding: Silly Wabbit, Brands Aren’t Just for Customers by Amber Naslund on Altitude Branding. Cutting prices is not a good way
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Promotion: Blogs versus Websites: What’s the Difference? by James Chartrand at Men With Pens. There’s a misconception surrounding blogs and websites. Many people still believe
>Spot On! This Week’s Best Marketing Advice.
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Branding: Don’t Tinker with your Brand! by Laura Ries at Ries’ Pieces. The economy is in trouble but now is not the time to panic.
>Growing Out of Your Brand
> Jay Ehret is on a blogging break and will return with regular posts October 13th. Until then, please enjoy a great line up of guest bloggers. By Efrain Mendicuti A few weeks ago I wrote a guest post for Drew’s Marketing Minute about a recommendation I gave to the local Marketing team of a
>Spot On! This week’s best marketing advice.
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: striatic Experience: Conducting Market Research by Ben Barry at ReportonBusiness.com. Market research has a reputation for being the luxury of large firms. But
>Upcoming Marketing Seminars, Workshops and Speeches
> Upgrade Your Customer Experience Next week I’ll be speaking on Creating Remarkable Customer Experiences for the Waco, Texas chapter of the National Association of Female Executives. If you’re interested in attending, contact Karyn Miller, who owns the Gourmet Gallery in Waco. Subject: Creating Remarkable Customer Experiences Organization: National Association of Female Executives – Waco