I recently approached my favorite local graphic artist to give her the news: I was going to use crowdSPRING for a client logo rather than her. Her response? (paraphrased)“Good idea. I’m going to check in to using it myself.” Whew! I was relieved. We have a good relationship that I didn’t want to damage. But
Category Archives: branding
Classic Spot: The Importance of a Logo
A logo does not a brand make. So why did I recently pay a couple of hundred dollars on crowdSPRING to get a new logo for The Marketing Spot? I did it for me. I was building a new website and wanted to refresh the image. And because I don’t believe a logo defines the
Case Study: Branding a Furniture Store
Case Study: Distinctive Forest Creations – Rochester, New Hampshire Idea Wanted: A brand identity that will build value. Michelle and Michael Degan are struggling to make a name for themselves in the furniture world. A tough task to be sure. Furniture is a commodity business and most furniture is sold on price. The Degans own
The Basics of Marketing: What is a Brand?
When you begin searching for marketing advice on the Internet you get a lot of deep conversations and extended thinking. It’s the natural progression of dialogue among professionals. But if you’re just trying to learn this marketing stuff, it can be confusing. It’s best to start with the foundations and thus, The Marketing Spot occasionally
Best of 2008
12 months, 193 posts. So much to read. How do you choose? If you’re a typical blog reader you subscribe to a blog because of an interesting current post. Then you may poke around the site a bit to find other useful advice. But seldom to blog readers drill down deep into a blog’s content.
Designing Brand Identity
Episode #21 of Power to the Small Business podcast. The Internet show about small business marketing. How do you solve the branding puzzle, especially if you’re an existing business? Your brand is your company’s most important asset, so you need to do it right. Alina Wheeler is the author of Designing Brand Identity, now in
Spot On! Special Edition of Marketing Advice
Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. We took last week off and will take next week off. So today it’s triple the links at no additional charge! Enjoy and be educated. Photo credit: foolfillment Promotion: Stand
>Spot On! This Weeks Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: jc_jc_jc_jc Branding: How Strong Is Your Value Proposition? by Linda Bustos at Get Elastic. (An article that was written for online stores, but
>Reinvent the Space You Play In
>By Eric Brown Guerrilla Marketing Series Eric Brown is a founding partner of Urbane Apartments in Royal Oak, Michigan. Each month Eric contributes a guest article on guerrilla marketing ideas. Urbane Apartments website Eric Brown on LinkedIn Is there really anything new under the sun? Probably not, but we continue to strive to find new
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: nuno ferreira Conversation: Fan Relationships (It’s Complicated) by Mike Arauz on his blog. Fans are people who on some level see their affection