> Small businesses give a community its flavor and character. That is no more evident than in Savannah, Georgia.This past week I had the honor of delivering the keynote address at the Savannah Small Business Chamber 16th Annual Awards Banquet. The Savannah Small Business Chamber is a vibrant, active organization that allows local businesses to
Category Archives: branding
>Marketing Workshop: Savannah, Georgia
> I’m off to beautiful Savannah, Georgia tomorrow for a couple of events with the Savannah Small Business Chamber. Carol Kirchner of Smart Feet in Savannah promises I won’t want to leave after visiting the city. On Thursday evening, May 14th, I’ll be keynoting the Small Business Chamber 2009 Awards Gala (pdf), which includes networking
Case Study: Branding a Kitchen Remodeling Business
Case Study: Jamestown Designer Kitchens – Savannah, Georgia Idea Wanted: A brand that will take the business to the next level. This week I will be keynoting the Savannah, Georgia Small Business Chamber Annual Banquet on Thursday, May 14th. I will also conduct a branding workshop Friday morning, May 15th. For more information contact the
How Radio Missed the Brand
Years and years ago, radio stations made a wrong turn. They decided that their format would be their brand. In the 80s, I worked in advertising sales for a station dubbed “The Best Country in the City.” In the 90s I worked for an “All Hit” radio station. The music determined the brand, and that
Clever? Yes. Effective? Probably not.
Advertising professionals operate under the myth that they need to be clever. Don’t follow their lead. The point of advertising is not to entertain or to be clever. The point of advertising is to be effective. This following billboard is wrong and a waste of money, because it tried to be clever. (Tarleton State University
The Elements of a Good Logo
This week, Drew McLellan gave some Questions to ask before you design a new logo. It’s good stuff. Logos are getting cheap and accessible for small businesses. Websites like crowdSPRING, Logo Inn, and 99designs are good resources. Here’s what you need to know about getting a good logo. 1. Fonts – The most important element
The Importance of Taglines in Branding
A tagline is an important part of branding. It can be your best brand communication tool, if done right. However, you don’t need a tagline to have a successful brand. Some great brands such as Google and Zappos don’t use a tagline. What Taglines Do Good taglines perform three important functions for your brand: They
A Marketing Strategy That’s as Simple as A-B-C
Guest Post by Randy Vaughn A comprehensive marketing strategy includes two parts, as simple as A-B-C. Actually we’ll move the order around and say marketing is composed of these essentials: B – Branding CA — Customer Action Branding is a collection of values, ideas, personality, and history – what you are saying about yourself and
>Across the Street
> Guest Post by Becky McCray Across the street from my store is a huge building, a former grocery store. It’s much larger than my little liquor store. I dream of taking it over, of building the ultimate wine bar and liquor store. I imagine the huge shelves, the amazing displays, the tasting bar, the
Zingerman’s And The Customer Experience
Episode #24 of Power to the Small Business podcast. The Internet show about small business marketing. The neat thing about delivering a remarkable customer experience is that it can be the foundation of a strong brand. Or a community of brands. Unless you live in Ann Arbor, Michigan, one of the best experiences you’ve