Category Archives: marketing plan

The Brand Promise

Written on by in brand promise, branding, marketing plan

Part 1 of Build Your Marketing Plan This is Part 1 of an eight-part series called Build Your Marketing Plan. In this segment we will learn how to create The Brand Promise. This series is a condensed version of my 17 week coaching program. Each “lesson” of the series contains a background article, down-loadable worksheets

>Weekend Marketing Reading July 5

Written on by in Advertising, branding, conversation, Customer Experience, marketing plan, small business, word of mouth

> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Wikimedia Commons Promotion: The direct mail envelope quandary: plain or bold by Dean Rieck on Direct Creative Blog. The envelope determines whether or

>July is build your marketing plan month.

Written on by in Advertising, branding, conversation, Customer Experience, guerilla marketing, marketing plan, reexperience starbucks, word of mouth

> Well not officially, but here at The Marketing Spot it will be. Preview of July Coming AttractionsThere’s a lot of practical blog-you-can-use stuff on tap for July. Become a subscriber so that you don’t miss any of it. Taglines – Jim Morris, The Communicaterer, joins us on the Power to the Small Business podcast

>Small Business Marketing Seminar

Written on by in marketing, marketing plan, small business

> On Wednesday, August 15th, The Marketing Spot will be conducting a small business marketing experience for the Central Texas Business Resource Center. During this event participants will build their own small business marketing plan. If you are in the Central Texas area, I encourage you to attend. Registration information is here. My friend and

Powered by WishList Member - Membership Software