Category Archives: marketing plan

>Spot On! This week’s best marketing advice.

Written on by in Advertising, Brand, branding, Customer Experience, Market research, marketing, marketing plan, promotion, small business, word of mouth

> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: striatic Experience: Conducting Market Research by Ben Barry at ReportonBusiness.com. Market research has a reputation for being the luxury of large firms. But

>Spot On! This Week’s Best Marketing Advice

Written on by in Advertising, branding, conversation, Customer Experience, marketing plan, promotion, word of mouth

> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Chris Gin Branding: Once Upon a Time…There Were Five Kinds of Stories To Build Your Brand by Charlene Jaszewski on the aimClear Blog.

Where to Promote: Use The Media Spotter Matrix

Written on by in Advertising, Brain Rules, Business, cable, direct mail, Internet marketing, John Medina, magazine, marketing plan, media, newspaper, promotion, radio, small business, television

Part 8 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is the final installment of my eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This

Build Your Marketing Plan: Courting Customers

Written on by in Advertising, marketing plan, promotion, small business

Part 7 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part seven of an eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This information

Conversation Playbook: Creating opportunities for word of mouth

Written on by in conversation, marketing plan, small business, word of mouth

Part 6 of Build Your Marketing Plan Series This is part six of an eight-part series on how to build an exceptional small business marketing plan. This series is a condensed version of my 17 week coaching program. Each “lesson” of the series contains a background article, down-loadable worksheets and a slidecast. You can also

Conversation Starters: Creating your word-of-mouth message.

Written on by in conversation, marketing plan, word of mouth

Part 5 of Build Your Marketing Plan Series This is part five of an eight-part series on how to build an exceptional small business marketing plan. This series is a condensed version of my 17 week coaching program. Each “lesson” of the series contains a background article, down-loadable worksheets and a slidecast. You can also

The Customer Experience Map

Written on by in Customer Experience, customer experience map, marketing plan, small business

Part 4 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part four of an eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This information

The Customer Experience Theme

Written on by in Customer Experience, diy, marketing plan

Part 3 of Build Your Marketing Plan Series July is Build Your Marketing Plan month on The Marketing Spot blog. This is part three of an eight-part series on how to build an exceptional small business marketing plan. Each “lesson” of the series contains a background article, down loadable worksheets and a slidecast. This information

Your Signature (Tagline/Slogan)

Written on by in branding, marketing plan, tagline

Part 2 of Build Your Marketing Plan Series (See Part 1: The Brand Promise) Now that you have a brand promise you need something that clearly communicates your brand to potential customers. In the marketing world that is known as a tagline or slogan. At The Marketing Spot, we call it a signature. Before we

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