> The Internet show about small business marketing. Episode #41 of Power to the Small Business podcast. Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the second gathering of the Marketers RoundTable. Whereas marketers like to congregate and discuss marketing, And Whereas I am a marketer with a podcast, Therefore,
Category Archives: marketing
Tom Hopkins Discusses The Sales-Marketing Mix
The Internet show about small business marketing. Episode #40 of Power to the Small Business podcast. Businesses cannot survive on marketing alone. At some point you need to sell something and that’s where sales comes in. Marketing is the plan and selling is making the plan come to fruition. Whether you have defined sales department
From the Trenches: An Entrepreneur’s View of Marketing
The Internet show about small business marketing. Episode #39 of Power to the Small Business podcast. It’s easy to get marketing advice from a marketer, not so easy to get front-line marketing advice from a small business owner who know’s what she’s talking about. So we shift the paradigm in this episode of the Power
Micro-Scripts: A Big Marketing Lesson for Small Business in the Health Care Debate
A guest post by Bill Schley Small business can learn a ton from watching the big political contests going on in the capital right now. Why? Because everything comes down to a do or die vote– a “one day sale for 100% market share.” No time to waste on anything but ultra-effective communication. Republicans have
10 Best Small Business Marketing eBooks
About a year ago I started collecting marketing eBooks. As of last week, I had 95 of them stashed away in my eBooks folder. That’s a treasure trove of marketing advice and a data base large enough to create a “best-of” list. Notes to eBook Authors: In reviewing 95 eBooks, I developed a few best-practice
Marketers RoundTable – A Discussion of Current Marketing Issues
The Internet show about small business marketing. Episode #37 of Power to the Small Business podcast. Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the first gathering of the Marketers RoundTable. Whereas marketers like to congregate and discuss marketing, And Whereas I am a marketer with a podcast, Therefore, let
>Upcoming Marketing Conferences, Workshops, Seminars
> Here’s my schedule for the next few months. If you need a marketing speaker for your conference, trade-show or industry association event, please contact me. More information is available here: Jay Ehret Speaks October BlogWorld and New Media Expo, Las Vegas – (Attending) Great event if you want to learn more about blogging, podcasting
The Best Small Business Marketing Blogs
These are some of my favorite blogs for small business marketing advice. Check them out and consider subscribing to them. The Marketing Minute – Written by Drew Mclellan, one of the organizers and editors of the Age of Conversation books. Drew gives straightforward, practical marketing advice that you can use on a local level. ConverStations
The Big Question About Social Media Marketing
I’m doing a social media marketing workshop this week at the Houston Small Business Development Center and I’m going to pose the big question. It’s the question you need to answer before you go spending a bunch of time chasing the pot of gold at the end of the social media rainbow. Here it is:
PowerCast #1: Small Business Websites
A website is a small business necessity, and a pain in the butt. The main problems with small business websites are cost and control. They cost too much to build and when they’re built you have no control over them. So they sit there, perhaps for years, unchanged. Today is the beginning of a brand
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