restaurant Archives - The Marketing Spot

Dear Restaurant Owner: Please don’t think like a restaurant owner.

Written on February 2, 2010 by Jay Ehret in Customer Experience, restaurant

John Foley writes what restaurant owners think about Valentine’s Day: cash flow. But that’s not what customers are thinking.

Heart-for-Valentine's-Day-Flickr-by-Esparta

Photo credit: Esparta

Actually customers are hoping. Hoping that the restaurant they choose gets it right. Hoping that their server will actually spend time with them. And hoping it will be a romantic evening worthy of Valentine’s Day. So my plea to restaurant owners is to not think like a restaurant owner. Think like the customer. I’ve written about this before. Here’s my advice from a couple of classic articles

Restaurants Miss The Point of Valentine’s Day – What customers want and how you can give it to them on Valentine’s Day.

How to Become the Most Popular Restaurant in Town – The real reason people choose a restaurant as their favorite.

Won’t you be my Valentine’s Day Restaurant?

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How to Become the Most Popular Restaurant in Town

Written on February 22, 2009 by Jay Ehret in Customer Experience, restaurant

What’s the number one factor people use to choose a restaurant? Food, price, location? Nope, restaurants miss this all the time. With focus on the economy right now, it’s tempting to manipulate prices to get, or keep business. But if price were the main concern in food choice, everyone would be eating from the value

>Restaurants Miss The Point of Valentine’s Day

Written on February 15, 2009 by Jay Ehret in Customer Experience, customer service, restaurant

> It’s the most popular date night of the year, and it’s a chance to build a long-lasting customer relationship. Instead, restaurants treat it like a one-night stand. Restaurant owners take note: Valentine’s Day can lose you business at the expense of making money for one night. There is a different way to do things.

>Case Study: Word of Mouth for a Bar & Grill

Written on November 20, 2008 by Jay Ehret in case study, conversation, menu, restaurant, small business, word of mouth

> Case Study: Eddies Trackside Bar & Grill Idea Wanted: Word-of-mouth ideas to drive food sales. Monroe, Washington is a tale of two towns. Like so many small communities across America, city leaders like to show off shiny new growth that comes in the form of development from big business brands. Such is the case

The Art of Naming Your Business: The Restaurant Technique

Written on April 14, 2008 by Jay Ehret in branding, business naming, restaurant

Flickr Photo by Chris Metcalf What’s the name of your favorite restaurant? Great restaurants have great names. There are many good theories and strategies for naming your business. But I think restaurants are great resources for naming your business. In fact if you want to know if you have a good business name, try it

Category Archives: restaurant