Category Archives: small business marketing

Becoming a Gush-Worthy Business

In Worth Every Penny, Sarah Petty and Erin Verbeck say that small businesses should have “gush-worthy” standards, advising you to thrill loyal customers so that they will have a reason to gush about you. This sort of customer evangelism can lead directly to more sales. Just what is gush-worthiness and how do you get some?

Creating Magic Moments That Spark Word of Mouth

You understand the value of word of mouth. It’s free advertising and it’s powerful advertising because it’s unbiased advertising. But do you understand how to get more of it? The answer is magic, specifically magic moments. My first article for the Washington Post was recently published and it has more on how to create magic

Why Listening is Too Little

“Listen.” That’s what they tell you when you jump into social media; “Listen.” Unfortunately, listening will do little for a local, small business. Why speak such heresy? Because very few people are talking about you. And you cannot expect that to change if your primary posture is listening. There is nothing wrong with listening to

Why Pictures Matter for Local Business Websites

Every website should be built to convert visitors into customers. Our natural inclination is to treat them like brochures and give lots of information. Information is good, but information with pictures is better. Image courtesy of The Pink Princess Images and pictures on a local website help convert browsers into potential buyers. One survey found

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