Powercast is the Friday morning marketing briefing for small businesses, broadcast live, Friday mornings on UStream.
What is social media’s role in your marketing plan. You can be placing too much emphasis on social media. Spend time on the traditional marketing functions before you jump in to social media.
In the Briefing:
The effectiveness of social media marketing is still unproven. There are success stories, but is social media marketing more effective than traditional marketing? I’m not sure.
You still need to spend time on the more important traditional marketing functions of branding, the customer’s experience, word-of-mouth, and even advertising. Get your house in order before you do social media marketing.