Author Archives: Jay Ehret

Define Your Brand

Written on by in branding, Business

Yesterday we discussed how marketing and business are one and the same. Marketing is not something you do to get more business, it is a natural extension of how you do business. This week I’ll feature a series of articles that will help you align your marketing with your business, focusing on the brand. The

It’s Never Just a Marketing Issue

Written on by in brand building, Business, marketing, marketing plan

If you want to bang your head against the wall, blame your business problems on your marketing. “The reason we don’t have more business? It’s just a marketing issue.” There’s the business side of things, and then there’s marketing. Umm…not so fast. Actually, they’re the same thing Over on the Brand as Business Bites blog,

Marketing With SOUL

Written on by in entrepreneur, marketing

Howard Schultz faced an intriguing choice. The former Starbucks CEO could enjoy the rewards of having built Starbucks into a world-wide brand, or he could return to the daily grind by reclaiming the CEO title after an 8-year absence. He chose the grind. What tipped the scales? Schultz told Bloomberg Businessweek: The company had been

Why Listening is Too Little

Written on by in listening, social media, word of mouth

“Listen.” That’s what they tell you when you jump into social media; “Listen.” Unfortunately, listening will do little for a local, small business. Why speak such heresy? Because very few people are talking about you. And you cannot expect that to change if your primary posture is listening. There is nothing wrong with listening to

You Are the Customer

Written on by in books, customer service

7 Customer Service Attitudes You Should Adopt Gleaned from Paul Hawken’s classic book: Growing a Business 1. Have a conviction instead of a credo. “The customer is always right.” ”The customer comes first.” ”Stay close to the customer.” Hawken says: “The motto on the wall will have meaning only if it is truly the conviction

The Product Thinking Trap

Written on by in brand promise, branding, products

This morning I was searching online for some granite countertops in my hometown of Waco, Texas. Clicking one of the websites I found this mission on the front page of a local company: Our goal is to provide top-quality, eco-friendly granite, marble, quartz, and recycled glass products. This is a fine goal to have and

Why Pictures Matter for Local Business Websites

Written on by in website, website design, website optimization

Every website should be built to convert visitors into customers. Our natural inclination is to treat them like brochures and give lots of information. Information is good, but information with pictures is better. Image courtesy of The Pink Princess Images and pictures on a local website help convert browsers into potential buyers. One survey found

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