Let’s say you’re working at your computer, reading this blog, and right now your iPhone rings. You answer, it’s your friend Paul. Paul says, “Hey Buddy, I got my new flat panel over the weekend, 60 inch, and I am ready for football season! The picture is perfect, you can see it from every angle.
Category Archives: Advertising
How to Position a Brand with No Position
Drug Lords? What Drug Lords? You have to chuckle when you see this magazine ad… (Click on the Ad for a larger view) Not that the drug war is a humorous thing, but the Columbia Tourism Board’s marketing approach simultaneously ignores and acknowledges Columbia’s reputation in the same ad. The copy in the upper right
The Best of Promotion
The content of the The Marketing Spot Blog is organized around the four essential spots of small business marketing as illustrated in The Marketing Circle of Life. The fourth of those spots is Promotion, how you promote and advertise your business. The need for promotion is diminished if you have been spending time on the
How to Make Your Advertising Not Suck
Advertising that sucks is pervasive. In fact, most advertising sucks. Which is good for you, because it makes it easier for your good ad to stand out. The challenge for you is to create excellent advertising. To do that you answer the question: What makes advertising suck? The answer does not lie in the ad.
>What are you selling?
> Is it what your customers are buying? Too often the focus is on the product or service. How much will we charge? How can we package it? Let’s have a sale! But let’s change the perspective, because people aren’t buying your product or service. They are buying what they get from that service. For
>Advertising Trends: Yellow Pages Getting into Everything
> Earlier this year consumers crossed a line of demarcation, preferring to find businesses with search engines rather than in the yellow pages. But yellow page directories will not go quietly into the night. Instead they have decided to fight back with…just about everything. Video Ads You can now add a video ad to your
Features & Benefits or Creativity? Neither
The choice in advertising seems to be features and benefits or creativity. Maybe that’s why there’s so much bad advertising. I don’t think either choice is right. So I asked a trick question this morning on Twitter, which is better; features or benefits? I like this response from Brad Dresbach: Brad’s right. So much of
Made to Stick Messaging
My Top Three Takeaways from the Decker Communications Made to Stick Messaging event. When I watch TV commercials, I’m dismayed that the messaging is just so bad. Virtually none of the TV commercials you watch have a chance of being remembered 15 minutes into the future. They’re just not sticky, and it’s easy understand why.
>Advertising Trends: Video On Demand
> I met with my local cable reps this week about using video on demand (VOD) for local clients. It’s something you might consider using to differentiate yourself in the market. It’s a relatively new advertising platform and largely goes unused by local businesses. Any business can place video on demand content through local cable
>Case Study: Advertising a Technology Services Business
> J.T. Buice reached out to me on Twitter with this tweet and asked: @TheMarketingGuy I am starting a Tech Consulting business in Waco. I have $4000 for Advertising. Where in Waco could I get the best bang? Case Study: Advertising a Tech Business Business: PMF Technology Services Location: Waco, Texas USA The Setup PMF
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