This is the third in a three-part series on how to promote your business. Part 1: The Message: How Should I Promote My Business? Part 2: The Media: The Complete (Thumbnail) Guide to Choosing the Right Media Part 3: The Tactics (Today) You might think that mixing new media with traditional media requires two different
Category Archives: Advertising
The Complete (Thumbnail) Guide to Choosing the Right Media
This is the second in a three-part series on how to promote your business. Part 1: The Message: How Should I Promote My Business Part 2: The Media (Today) Part 3: The Tactics: Promoting Your Business: Use the Right Tactics You may have heard that traditional media is dead, don’t advertise there any more. That’s
The Basics of Marketing: How Should I Promote My Business?
This is the first in a three-part series. Part 1: The Message (Today) Part 2: The Media: The Complete (Thumbnail) Guide to Choosing the Right Media Part 3: The Tactics: Promoting Your Business: Use the Right Tactics Before tactics, comes the message. More important than where you promote your business, is what you say about
Broadcast Advertising Don’ts and More Don’ts.
Guest Post by Jim Morris Don’t assume your audience is local, just because your business is. Your radio or TV ad includes clear directions for how to find your store. “Just off the interstate at exit 31, east on Sanders Road.” Really? If I live nearby, that may be clear enough. But surely it has
Advertising Trends: Digital Billboards
Digital Display Billboards UPDATE: See my more recent post – Using Digital Billboards You’re going to see these outdoor advertising venues become very popular during the next couple of years. They are built and placed like traditional billboards with one big exception, digital billboards have a giant LCD display screen rather than a printed piece
How Radio Missed the Brand
Years and years ago, radio stations made a wrong turn. They decided that their format would be their brand. In the 80s, I worked in advertising sales for a station dubbed “The Best Country in the City.” In the 90s I worked for an “All Hit” radio station. The music determined the brand, and that
Clever? Yes. Effective? Probably not.
Advertising professionals operate under the myth that they need to be clever. Don’t follow their lead. The point of advertising is not to entertain or to be clever. The point of advertising is to be effective. This following billboard is wrong and a waste of money, because it tried to be clever. (Tarleton State University
Forget What You Know, Because You’re Cursed
Your marketing is hampered by what you know. You’ve spent years and years working on your dream and acquiring knowledge. All that hard work has given you a curse. It’s called the curse of knowledge and it’s bad for marketing. Let’s explore why that is and what to do about it. Trial and error has
Marketing Project: Intentional Congruence
With very little forethought, small businesses jump into advertising. Usually, an advertising campaign is a reaction to; slow business, market conditions, being sold by a media rep, pressure from employees, or a wild hair. Rather, your advertising should be a product of what Nido Qubein calls intentional congruence. With a plan, all your marketing communications
>Spot On! Marketing Tip: Communicate One Idea in Concrete Terms
> What you want to tell your customers is often not what they need to hear. Because you own and manage your business, you think in details and abstractions. So the rule for your advertising communications is to tell customers what they need and want to know, not what you want to tell them. Narrow
Powered by WishList Member - Membership Software