Guest Post by Jim Morris Sadly, the current tendency on the part of our industry’s brightest minds (including Luke Sullivan and others of my otherwise heroes) is to devalue the tagline. They argue that the tagline is obsolete, extraneous, an element to be dispensed with altogether. Image Credit: Whipple.org “It’s just one more thing to
Category Archives: Advertising
>Spot On! This Weeks Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo credit: jc_jc_jc_jc Branding: How Strong Is Your Value Proposition? by Linda Bustos at Get Elastic. (An article that was written for online stores, but
>Why You Can’t Advertise Your Way to Success
> Forget about advertising your way to success. It won’t work. At least not in the long run. Here are the reasons. PreconceptionYour customers live in two different worlds. The first is the world of preconception. That’s the picture you paint of your business through advertising. The problem is, it’s not usually reality. By nature,
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: Mykl Roventine Branding: Silly Wabbit, Brands Aren’t Just for Customers by Amber Naslund on Altitude Branding. Cutting prices is not a good way
Torpedo Your Marketing Campaign
I hear from quite a few business owners asking what’s the first thing they should do. It’s difficult for them to figure out exactly how to launch a advertising or promotional campaign, consequently they never get started. They are paralyzed into inactivity. The torpedo gives us a good lesson of just how to jump into
>Spot On! This week’s best marketing advice.
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: striatic Experience: Conducting Market Research by Ben Barry at ReportonBusiness.com. Market research has a reputation for being the luxury of large firms. But
>Upcoming Marketing Seminars, Workshops and Speeches
> Upgrade Your Customer Experience Next week I’ll be speaking on Creating Remarkable Customer Experiences for the Waco, Texas chapter of the National Association of Female Executives. If you’re interested in attending, contact Karyn Miller, who owns the Gourmet Gallery in Waco. Subject: Creating Remarkable Customer Experiences Organization: National Association of Female Executives – Waco
>Spot On! This week’s best marketing advice.
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Consume and be educated. Photo Credit: striatic Promotion: Small Business Marketing Lessons From Coca Cola by Lee Duncan on Inspiration for Entrepreneurs. Too often, marketing is about image and
>10 Questions To Ask Before You Advertise
> So you’ve decided you need to advertise. Before you do, understand that advertising is not a magic spell you cast over people. It’s actually very tough to get real, verifiable, and long-term results from advertising. So, if you are going to advertise, ask these questions. Question #1: How do you meet your buyers’ needs?Advertising
>Spot On! This Week’s Best Marketing Advice.
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Photo Credit: jeffk Conversation: Viral Campaigning or Viral Complaining? by Becky Carroll on Customers Rock!. It can be easy to get customer service wrong, with
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