> Video BNET video with Steven Van Yoder: Get Slightly Famous by Steven Van Yoder Book Brief In Brief: Become a celebrity and attract more business with less effort. How to use the media to get attention. You may remember that Steven was a guest of mine on Episode #4 of the Power to the
Category Archives: books
>Another Bite At The Meatball: Free Live Call With Seth Godin
> America’s New Marketing guru, Seth Godin dishes out another helping of Meatball Sundae next week with a free live call hosted by SFEntrepreneur. When: April 9th 12:00 – 1:00 p.m (Pacific Time) What: Free Conference Call with Seth Godin Sign Up Here: http://meatball-bo.eventbrite.com/ I attended one of these free Seth calls earlier in the
Smack Dab in the Middle of the Age of Conversation
What a difference a year makes. One year ago today The Marketing Spot blog did not exist, and I had not yet heard of Drew McLellan and Gavin Heaton. But after some encouragement from John Moore and reading Bob Bly’s Blog Schmog, I decided to give it a go. Thus, I entered the age of
>Bum Rush Amazon Today for Charity and a Great Book!
>UPDATE: During the bum rush, Age of Conversation climbed to #36 in business books and mid 200’s overall. 24 hours earlier it was 106,000+. Back on March 9 it was 495,856. Today is the day to buy your copy of The Age of Conversation to help charity. Keep in mind that you won’t just be
>Accidental Branding
>Review of Accidental Branding: How Ordinary People Build Extraordinary Brands by David Vinjamuri THE PREMISEDavid Vinjamuri says that he ended up calling his book Accidental Branding “because every brand that I wanted to write about started with some fortuitous accident.” “All the entrepreneurs I write about in this book…were very, very lucky.” Vinjamuri admits there
>Join the Conversation Rush to Amazon
> The Age of Conversation was 2007’s trailblazing collaborative book authored by 100 bloggers from around the world. As Drew McLellan and Gavin Heaton are organizing the 2008 edition, last year’s AOC still has another run at the spotlight. The book is now available on Amazon, but don’t buy it yet. Wait until March 29.
Nine Compulsions That Keep Your Brand Mired in the Pack
It’s important not to be the same. But how do you get your brand to stand out, to break from the pack? Oren Harari is my new favorite guru. I know, I know, he’s been around for quite a while but I just found him a couple of months ago and interviewed him for a
>You Are Part Of The Conversation. Guaranteed!
>In the age of conversation, every one’s voice is heard, including yours. The Age of Conversation, the book, is graduating to 2.0. Drew McLellan and Gavin Heaton are gathering up the forces of the internet for the follow-up to their ground-breaking 2007 project. I’ve thrown my blog in the ring and hope to be a
>The Secrets of Stickiness: Stop wasting money on your message.
>How tough is it for people to remember your message? Part of the secret of breaking through all the marketing clutter is to have a memorable, or “sticky” message. The more sticky your message, the fewer times you have to repeat it. The less money you need to spend on marketing. Chip Heath and Dan
Power to The Small Business Podcast: George Parker on Advertising
The internet show about small business marketing -Episode #2 Outspoken veteran adman George Parker weighs in with important tips on small business advertising. Parker is author of MadScam: Kick-Ass Advertising Without the Madison Avenue Price Tag, and writes the AdScam blog. He is a freelance writer and creative director and practices his craft in Boise,
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