Why do you use social media? Because it’s free, because everyone else is doing it? Because you feel that’s where the customers are? The most pertinent reason to engage in social media marketing for your business is to get more business. Image courtesy of IsaacMao Social media channels like Facebook are a marketing tool only
Category Archives: marketing
It’s Never Just a Marketing Issue
If you want to bang your head against the wall, blame your business problems on your marketing. “The reason we don’t have more business? It’s just a marketing issue.” There’s the business side of things, and then there’s marketing. Umm…not so fast. Actually, they’re the same thing Over on the Brand as Business Bites blog,
Marketing With SOUL
Howard Schultz faced an intriguing choice. The former Starbucks CEO could enjoy the rewards of having built Starbucks into a world-wide brand, or he could return to the daily grind by reclaiming the CEO title after an 8-year absence. He chose the grind. What tipped the scales? Schultz told Bloomberg Businessweek: The company had been
What is Marketing?
Let’s start with the Wikipedia definition of marketing: Marketing is “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” Holy cow, what does that mean? Sounds like Jibber Jabber to me. College courses teach the Four P’s of
Pressing the Panic Button
You need business and you need it now. You don’t want all this “take a few weeks to work on your brand” stuff. How about something you can do RIGHT NOW to market your business for immediate impact? Because in another month or two, it might be too late. Flickr photo by aperte Fair enough.
Why I Don’t Find a Niche
Other marketers frequently advise me to “find a niche.” What they mean is to specialize in an industry, or re-package my stuff for an industry. Such as “The Marketing Spot for Real Estate Agents.” I don’t want to…at least not in the way they mean niche. The thinking is this: people would rather see a
The TED Advanced Video Degree in Entrepreneurship
There just isn’t time to go back to school to receive advanced entrepreneurial training. You’re too busy running your business. Heck, most business owners never received any formal education in entrepreneurship. They learned the craft at the school of hard knocks. Welcome to the University of TED (Technology Entertainment Design). Within these videos are the
The Best of The Marketing Spot – 2010
Fair thee well, 2010. Another year of marketing blogging has come and gone, but not to be forgotten. Here’s a look back at the best of the The Marketing Spot blog in 2010, organized around the four essential spots of small business marketing, as illustrated by The Marketing Circle of Life. These were chosen the
Will Old Marketing be New Again?
The Future of Marketing It’s time for the classic marketing disciplines to make a comeback. We’ve had our fun with social media, but now it’s time to grow up. Social media is a tool that enables marketing, it doesn’t replace it. In fact, a case could be made that social media’s misuse has led to
Nonprofit Marketing: It’s not an event
Let’s get rid of this notion that nonprofit organizations should market differently than for-profit businesses. While nonprofits may not be selling goods and services they are selling something; donations, passion, or an idea. The primary flaw in nonprofit marketing is micromarketing, focusing on short-term, one-time events. Nonprofit organizations tend to focus on marketing for donations,
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