> With more than three years of history in The Marketing Spot Blog archives, it’s fun to look back and see what was on the radar screen. As we get set for September 2010, let’s step into the time machine and see what was on our minds the past three Septembers. September 2007 on The
Category Archives: marketing
>Five Ways to Avoid Social Media Marketing Overload
> Guest Post by Jason Amunwa Ok, you got the memo: countless blog posts and social media experts are out there advocating numerous things – Be entertaining! Be responsive! Optimize your content for search engines! These are all good tenets, but when it comes down to it, how are you supposed to run your small
>Upcoming Marketing Seminars and Workshops
> Can you imagine trying to figure all this marketing out for yourself? Luckily you don’t have to because there are some great opportunities for you to learn this stuff at some at seminars, conferences and workshops. One of them is even free. So here are a few events I recommend, I’ll be at all
>Current Marketing Conferences Schedule
> If you’re looking to learn more about marketing and develop a marketing strategy for your business, here are some marketing and industry conferences I will be at in 2010. Optimization Summits – March 23rd, Dallas, Texas. A powerful event for small businesses. Two days, 22 speakers, multiple marketing tracts, presented in a workshop format.
Conversation Starters: Bandwagons, Twitter and Free Stuff
Jumping on the New Tools There’s always something new in the marketing pipeline that will supposedly someday change marketing. The latest of these is Google Buzz and FourSquare. Then the evangelism starts with a few marketers trumpeting the new tools as some sort of “killer.” You know the “Facebook Killer” or the “Yelp Killer.” That
Marketers Roundtable 4: Discussion of Current Marketing Issues
The Internet show about small business marketing. Podcast Episode #49 – Google Buzz, Trending Topics, Trust Deficits, The Most-Normal-People Rule Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the fourth gathering of the Marketers Roundtable. Whereas marketers like to congregate and discuss marketing, Therefore, let them gather at The Marketers
>Conversation Starters: Staying in touch, Getting Rid of Stuff, and Word of Mouth
> How Much do You Have to Be Like Your Clients? The Grammys were on TV last Sunday night and I proudly avoided them. That led to a Twitter conversation where my Friend Lisa Trosien suggested that I should be watching the Grammys because some folks in my speaking audiences might be millennials. Meaning the
>January is Build an Awesome Brand Month
> 2010: The Year of Marketing Awesomeness I’m structuring the free content of The Marketing Spot blog in 2010 to help you create a year of marketing awesomeness for your business. For details, please watch the video below: (Email subscribers and feed readers: If you don’t see the video, please click here: Build an Awesome
The Sorry State of Customer Service in America
And why that’s good news for you. Since my return from the Global Golf Marketing Conference in Seoul Korea last week, I have been keenly tuned in to the pathetic customer service we deliver in America. I have no scientific data or statistics to back this up. The following is my opinion (or rant), but
>Finding Your (Business) Social Media Strategy
> Welcome to social media. Now what do you do? Yep, you created a Facebook page and now that blank box is staring you right in the face. What should you type? Good question, glad you asked. Define a Purpose Social media marketing is not just about being present, it’s about participating, with a purpose.
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