Is Facebook and Twitter a waste of time? It is when you would be better off spending that time on other other marketing activities. Twitter and Facebook can be powerful marketing tools, but not for everyone. How do you decide? If you are a business that people really don’t use that often, I don’t think
Category Archives: marketing
>The Importance of a Unique Logo in Social Media Marketing
> Guest post by Ben Johnson The world is more socially connected. Reputation management has become more of a concern for any business whether it is small or a large enterprise. Social media marketing can help small and medium size businesses gain in reputation and popularity without deploying multiple websites. One of the best examples
The State of Small Business Marketing: It’s not what you think it is.
Episode #26 of Power to the Small Business podcast. The Internet show about small business marketing. We are marketing in a great period of transition: a digital divide. The abandonment of traditional media and the adoption of new media in small business marketing is in. Or is it? So what should you do? Jump wholeheartedly
>Social Media: What to do for your business.
> Intimidation is keeping small businesses from using social media as a marketing tool. There are so many choices and things seem so complicated. Let’s simplify by selecting what you should you use and how should you use it. What is Social Media? Social media are the online social tools that everyday people use to
>Business Book Survey
> I’m doing some research on business books and would like your feedback. To encourage you to participate I will randomly give away some books to some of the participants in the survey. I frequently receive business books from authors and PR firm wanting me to blog about them. I simply don’t have time to
A Marketing Strategy That’s as Simple as A-B-C
Guest Post by Randy Vaughn A comprehensive marketing strategy includes two parts, as simple as A-B-C. Actually we’ll move the order around and say marketing is composed of these essentials: B – Branding CA — Customer Action Branding is a collection of values, ideas, personality, and history – what you are saying about yourself and
>Laura Ries: The War for Your Marketing Mind
> Episode #25 of Power to the Small Business podcast. The Internet show about small business marketing. Small business owners often play a dual role of both marketer and manager. That can rip your marketing mind in half. Left-brain management thinking is at odds with right-brain marketing thinking. Best-selling author Laura Ries says to be
>Houston Marketing Seminar
> This Friday I will be teaming up with the Houston Small Business Development Center to present my full-day DIY Marketing for Small Businesses workshop. During this event we help entrepreneurs develop a comprehensive marketing strategy and for their small business. Throughout the day we work together to build a marketing plan based on the
Case Study Update: Eddie’s Trackside Bar & Grill
Back in November, Eddie’s Trackside Bar & Grill in Monroe, Washington requested some marketing advice. it became our November small business marketing case study: Word of Mouth for a Bar & Grill. Owners Wendy McDowell and Stacie Ballweg needed to boost their stagnant food sales. My recommendations were to change the menu and create some
>Seven Steps to Capturing Your Customer Success Stories
> Guest post by Casey Hibbard Stop Tooting Your Own Horn – Let Customers Say it for You When business owner Linda McCulloch looked to set her marketing and creative firm apart from the competition, she didn’t want to take the same tired approach – “telling everyone how great you are.” Instead, she turned the
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