When you begin searching for marketing advice on the Internet you get a lot of deep conversations and extended thinking. It’s the natural progression of dialogue among professionals. But if you’re just trying to learn this marketing stuff, it can be confusing. It’s best to start with the foundations and thus, The Marketing Spot occasionally
Category Archives: marketing
Best of 2008
12 months, 193 posts. So much to read. How do you choose? If you’re a typical blog reader you subscribe to a blog because of an interesting current post. Then you may poke around the site a bit to find other useful advice. But seldom to blog readers drill down deep into a blog’s content.
Speaking The Right Marketing Language
Professor Donald Puglisi packed the house this week at the University of Delaware. His topic: “Rational Investing at a Time of Financial Crisis and Panic” He used words like “abysmal,” “anguish,” “pain and suffering,” and “bloodbath.” “More bad news is coming,” Puglisi warned. Who do you think attended this talk? What was their mentality? It
>Give Power to Your Small Business With Marketing
> Manifesto: Power to the Small Business Small businesses form the backbone of a nation and give a community its character. Yet the attention falls on big business. Change the status quo by using the great small business equalizer: marketing. Watch and listen to the slidecast below. Power to the Small Business! Power To The
>Spot On! This Week’s Best Marketing Advice
> Here are some of the week’s best small business marketing blog posts. They are categorized by the four spots of The Marketing Circle of Life. Enjoy and be educated. Branding: Figuring Out What You Really Sell by Harrison McLeod at Men With Pens. What you’re selling isn’t about what you sell at all. It’s
Tools vs. Toys: Your Marketing Arsenal
I’m an addicted Twitter user, but it’s my marketing toy. There some marketing tactics that work harder than others. But which ones? Here’s my recommended list. Marketing Tools Your Brand – Having a defined brand image sets the foundation for all your marketing efforts. It gives you focus and clarity. A strong brand makes it
>Social Media Marketing for Business
> Episode #19 of the Power to the Small Business podcast. The Internet show about small business marketing. Can social media be used as a marketing tool for your business? Many social media evangelists say yes. That may not be necessarily so for the small business. The first challenge is to navigate the confusing social
>Why Journalism is the Key to Marketing
> Jay Ehret is on a blogging break and will return with regular posts October 13th. Until then, please enjoy a great line up of guest bloggers. By David BrazealThe trouble with most marketing is that it’s trying to sell something. And people are sick of being sold, constantly and incessantly, so they’ve stopped listening
Torpedo Your Marketing Campaign
I hear from quite a few business owners asking what’s the first thing they should do. It’s difficult for them to figure out exactly how to launch a advertising or promotional campaign, consequently they never get started. They are paralyzed into inactivity. The torpedo gives us a good lesson of just how to jump into
Fearless Marketing Tactic: A Red Velvet Rope
Last month in this space, I used the analogy of a red velvet rope to talk about brand value. You should be selective about who you serve because those customers affect the perception of your brand. I’m not going to re-hash the entire thing here, but I suggest you read Strengthen Your Brand With a
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